What color is #731273?

#731273 is a dark, moderate magenta, closest to the named color Purple. It belongs to the purple family of colors.

What is the RGB value of #731273?

The RGB value is 115, 18, 115: 115 red, 18 green and 115 blue on a 0 to 255 scale.

What is the complementary color of #731273?

The complementary color is #127312, found by rotating the hue 180° on the color wheel.

Is black or white text better on #731273?

White text. Black text has a contrast ratio of 2.06:1 and white text 10.18:1. WCAG asks for at least 4.5:1 for normal text.

#731273 color

#731273 rgb(115, 18, 115)

Shades of purple

The hex color #731273 is a dark, moderate magenta.

In the RGB color model it is made of 45.1% red, 7.1% green and 45.1% blue (115, 18, 115).

Its hue angle is 300°, with 73% saturation and 26% lightness. For print, the CMYK equivalent is 0% cyan, 84% magenta, 0% yellow and 55% black.

The closest named color is Purple (#800080), a difference of 2.9 ΔE, a small difference.

White text is the more readable choice on this background (contrast 10.18:1).

#731273 color codes

HEX	`#731273`
RGB	`rgb(115, 18, 115)`
RGB percent	`rgb(45.1%, 7.1%, 45.1%)`
HSL	`hsl(300, 73%, 26%)`
HSV / HSB	`hsv(300, 84%, 45%)`
CMYK	`cmyk(0%, 84%, 0%, 55%)`
CIE LAB	`lab(27.62, 51, -31.85)`
CIE LCH	`lch(27.62, 60.13, 328.02)`
CIE XYZ	`xyz(10.381, 5.316, 16.696)`
Decimal	`7541363`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #731273, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #731273	Ratio	AA	AAA	AA large
Sample text	2.06:1	Fail	Fail	Fail
Sample text	10.18:1	Pass	Pass	Pass

#731273 as text on	Ratio	AA	AAA	AA large
Sample text	10.18:1	Pass	Pass	Pass
Sample text	2.06:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #731273 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #731273; }
.text { color: #731273; }
.border { border: 2px solid #731273; }
.transparent { background-color: rgb(115 18 115 / 50%); }
.gradient { background: linear-gradient(to right, #731273, #731243); }

Background

Text color

Border

Similar colors

Questions

What color is #731273?: #731273 is a dark, moderate magenta, closest to the named color Purple. It belongs to the purple family of colors.
What is the RGB value of #731273?: The RGB value is 115, 18, 115: 115 red, 18 green and 115 blue on a 0 to 255 scale.
What is the complementary color of #731273?: The complementary color is #127312, found by rotating the hue 180° on the color wheel.
Is black or white text better on #731273?: White text. Black text has a contrast ratio of 2.06:1 and white text 10.18:1. WCAG asks for at least 4.5:1 for normal text.