What color is #490B49?

#490B49 is a very dark, moderate magenta, closest to the named color Velvet Cosmos. It belongs to the purple family of colors.

What is the RGB value of #490B49?

The RGB value is 73, 11, 73: 73 red, 11 green and 73 blue on a 0 to 255 scale.

What is the complementary color of #490B49?

The complementary color is #0B490B, found by rotating the hue 180° on the color wheel.

Is black or white text better on #490B49?

White text. Black text has a contrast ratio of 1.43:1 and white text 14.71:1. WCAG asks for at least 4.5:1 for normal text.

#490B49 color

#490B49 rgb(73, 11, 73)

Shades of purple

The hex color #490B49 is a very dark, moderate magenta.

In the RGB color model it is made of 28.6% red, 4.3% green and 28.6% blue (73, 11, 73).

Its hue angle is 300°, with 74% saturation and 16% lightness. For print, the CMYK equivalent is 0% cyan, 85% magenta, 0% yellow and 71% black.

The closest named color is Velvet Cosmos (#441144), a difference of 1.9 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 14.71:1).

#490B49 color codes

HEX	`#490B49`
RGB	`rgb(73, 11, 73)`
RGB percent	`rgb(28.6%, 4.3%, 28.6%)`
HSL	`hsl(300, 74%, 16%)`
HSV / HSB	`hsv(300, 85%, 29%)`
CMYK	`cmyk(0%, 85%, 0%, 71%)`
CIE LAB	`lab(16.19, 36.17, -22.66)`
CIE LCH	`lch(16.19, 42.68, 327.93)`
CIE XYZ	`xyz(4.07, 2.137, 6.5)`
Decimal	`4787017`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #490B49, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #490B49	Ratio	AA	AAA	AA large
Sample text	1.43:1	Fail	Fail	Fail
Sample text	14.71:1	Pass	Pass	Pass

#490B49 as text on	Ratio	AA	AAA	AA large
Sample text	14.71:1	Pass	Pass	Pass
Sample text	1.43:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #490B49 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #490b49; }
.text { color: #490b49; }
.border { border: 2px solid #490b49; }
.transparent { background-color: rgb(73 11 73 / 50%); }
.gradient { background: linear-gradient(to right, #490b49, #490b2a); }

Background

Text color

Border

Similar colors

Closest common color name: Dark Purple.

Questions

What color is #490B49?: #490B49 is a very dark, moderate magenta, closest to the named color Velvet Cosmos. It belongs to the purple family of colors.
What is the RGB value of #490B49?: The RGB value is 73, 11, 73: 73 red, 11 green and 73 blue on a 0 to 255 scale.
What is the complementary color of #490B49?: The complementary color is #0B490B, found by rotating the hue 180° on the color wheel.
Is black or white text better on #490B49?: White text. Black text has a contrast ratio of 1.43:1 and white text 14.71:1. WCAG asks for at least 4.5:1 for normal text.