What color is #770088?

#770088 is a dark, vivid magenta known as Ultraberry. It belongs to the purple family of colors.

What is the RGB value of Ultraberry?

The RGB value is 119, 0, 136: 119 red, 0 green and 136 blue on a 0 to 255 scale.

What is the complementary color of Ultraberry?

The complementary color is #118800, found by rotating the hue 180° on the color wheel.

Is black or white text better on #770088?

White text. Black text has a contrast ratio of 2.14:1 and white text 9.81:1. WCAG asks for at least 4.5:1 for normal text.

Ultraberry color: hex code #770088

#770088 rgb(119, 0, 136)

Shades of purple

Ultraberry has the hex code #770088. It is a dark, vivid magenta.

In the RGB color model it is made of 46.7% red, 0% green and 53.3% blue (119, 0, 136).

Its hue angle is 293°, with 100% saturation and 27% lightness. For print, the CMYK equivalent is 12% cyan, 100% magenta, 0% yellow and 47% black.

White text is the more readable choice on this background (contrast 9.81:1).

Ultraberry (#770088) color codes

HEX	`#770088`
RGB	`rgb(119, 0, 136)`
RGB percent	`rgb(46.7%, 0%, 53.3%)`
HSL	`hsl(293, 100%, 27%)`
HSV / HSB	`hsv(293, 100%, 53%)`
CMYK	`cmyk(12%, 100%, 0%, 47%)`
CIE LAB	`lab(28.64, 58.76, -43.43)`
CIE LCH	`lch(28.64, 73.07, 323.53)`
CIE XYZ	`xyz(12.051, 5.7, 23.753)`
Decimal	`7798920`
Short hex	`#708`

Color harmonies

Colors that go with Ultraberry, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #770088	Ratio	AA	AAA	AA large
Sample text	2.14:1	Fail	Fail	Fail
Sample text	9.81:1	Pass	Pass	Pass

#770088 as text on	Ratio	AA	AAA	AA large
Sample text	9.81:1	Pass	Pass	Pass
Sample text	2.14:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #770088 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #770088; }
.text { color: #770088; }
.border { border: 2px solid #770088; }
.transparent { background-color: rgb(119 0 136 / 50%); }
.gradient { background: linear-gradient(to right, #770088, #880055); }

Background

Text color

Border

Similar colors

See #770088 on its hex code page

Questions

What color is #770088?: #770088 is a dark, vivid magenta known as Ultraberry. It belongs to the purple family of colors.
What is the RGB value of Ultraberry?: The RGB value is 119, 0, 136: 119 red, 0 green and 136 blue on a 0 to 255 scale.
What is the complementary color of Ultraberry?: The complementary color is #118800, found by rotating the hue 180° on the color wheel.
Is black or white text better on #770088?: White text. Black text has a contrast ratio of 2.14:1 and white text 9.81:1. WCAG asks for at least 4.5:1 for normal text.