What color is #AD1740?

#AD1740 is a moderate rose, closest to the named color Ruby Queen. It belongs to the red family of colors.

What is the RGB value of #AD1740?

The RGB value is 173, 23, 64: 173 red, 23 green and 64 blue on a 0 to 255 scale.

What is the complementary color of #AD1740?

The complementary color is #17AD84, found by rotating the hue 180° on the color wheel.

Is black or white text better on #AD1740?

White text. Black text has a contrast ratio of 2.97:1 and white text 7.06:1. WCAG asks for at least 4.5:1 for normal text.

#AD1740 color

#AD1740 rgb(173, 23, 64)

Shades of red

The hex color #AD1740 is a moderate rose.

In the RGB color model it is made of 67.8% red, 9% green and 25.1% blue (173, 23, 64).

Its hue angle is 344°, with 77% saturation and 38% lightness. For print, the CMYK equivalent is 0% cyan, 87% magenta, 63% yellow and 32% black.

The closest named color is Ruby Queen (#B0063D), a difference of 1 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 7.06:1).

#AD1740 color codes

HEX	`#AD1740`
RGB	`rgb(173, 23, 64)`
RGB percent	`rgb(67.8%, 9%, 25.1%)`
HSL	`hsl(344, 77%, 38%)`
HSV / HSB	`hsv(344, 87%, 68%)`
CMYK	`cmyk(0%, 87%, 63%, 32%)`
CIE LAB	`lab(37.61, 58.53, 17.25)`
CIE LCH	`lch(37.61, 61.02, 16.42)`
CIE XYZ	`xyz(18.467, 9.87, 5.782)`
Decimal	`11343680`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #AD1740, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #AD1740	Ratio	AA	AAA	AA large
Sample text	2.97:1	Fail	Fail	Fail
Sample text	7.06:1	Pass	Pass	Pass

#AD1740 as text on	Ratio	AA	AAA	AA large
Sample text	7.06:1	Pass	Pass	Pass
Sample text	2.97:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #AD1740 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #ad1740; }
.text { color: #ad1740; }
.border { border: 2px solid #ad1740; }
.transparent { background-color: rgb(173 23 64 / 50%); }
.gradient { background: linear-gradient(to right, #ad1740, #ad3917); }

Background

Text color

Border

Similar colors

Closest common color name: Cardinal Red.

Questions

What color is #AD1740?: #AD1740 is a moderate rose, closest to the named color Ruby Queen. It belongs to the red family of colors.
What is the RGB value of #AD1740?: The RGB value is 173, 23, 64: 173 red, 23 green and 64 blue on a 0 to 255 scale.
What is the complementary color of #AD1740?: The complementary color is #17AD84, found by rotating the hue 180° on the color wheel.
Is black or white text better on #AD1740?: White text. Black text has a contrast ratio of 2.97:1 and white text 7.06:1. WCAG asks for at least 4.5:1 for normal text.