What color is #B40039?

#B40039 is a dark, vivid rose known as Pure Passion. It belongs to the red family of colors.

What is the RGB value of Pure Passion?

The RGB value is 180, 0, 57: 180 red, 0 green and 57 blue on a 0 to 255 scale.

What is the complementary color of Pure Passion?

The complementary color is #00B47B, found by rotating the hue 180° on the color wheel.

Is black or white text better on #B40039?

White text. Black text has a contrast ratio of 3:1 and white text 7:1. WCAG asks for at least 4.5:1 for normal text.

Pure Passion color: hex code #B40039

#B40039 rgb(180, 0, 57)

Shades of red

Pure Passion has the hex code #B40039. It is a dark, vivid rose.

In the RGB color model it is made of 70.6% red, 0% green and 22.4% blue (180, 0, 57).

Its hue angle is 341°, with 100% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 100% magenta, 68% yellow and 29% black.

White text is the more readable choice on this background (contrast 7:1).

Pure Passion (#B40039) color codes

HEX	`#B40039`
RGB	`rgb(180, 0, 57)`
RGB percent	`rgb(70.6%, 0%, 22.4%)`
HSL	`hsl(341, 100%, 35%)`
HSV / HSB	`hsv(341, 100%, 71%)`
CMYK	`cmyk(0%, 100%, 68%, 29%)`
CIE LAB	`lab(37.85, 63.12, 22.33)`
CIE LCH	`lch(37.85, 66.95, 19.48)`
CIE XYZ	`xyz(19.563, 10.002, 4.771)`
Decimal	`11796537`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with Pure Passion, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #B40039	Ratio	AA	AAA	AA large
Sample text	3:1	Fail	Fail	Fail
Sample text	7:1	Pass	Pass	Pass

#B40039 as text on	Ratio	AA	AAA	AA large
Sample text	7:1	Pass	Pass	Pass
Sample text	3:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #B40039 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #b40039; }
.text { color: #b40039; }
.border { border: 2px solid #b40039; }
.transparent { background-color: rgb(180 0 57 / 50%); }
.gradient { background: linear-gradient(to right, #b40039, #b42100); }

Background

Text color

Border

Similar colors

Closest common color name: Cardinal Red.

See #B40039 on its hex code page

Questions

What color is #B40039?: #B40039 is a dark, vivid rose known as Pure Passion. It belongs to the red family of colors.
What is the RGB value of Pure Passion?: The RGB value is 180, 0, 57: 180 red, 0 green and 57 blue on a 0 to 255 scale.
What is the complementary color of Pure Passion?: The complementary color is #00B47B, found by rotating the hue 180° on the color wheel.
Is black or white text better on #B40039?: White text. Black text has a contrast ratio of 3:1 and white text 7:1. WCAG asks for at least 4.5:1 for normal text.