#770030 color
The hex color #770030 is a dark, vivid rose.
In the RGB color model it is made of 46.7% red, 0% green and 18.8% blue (119, 0, 48).
Its hue angle is 336°, with 100% saturation and 23% lightness. For print, the CMYK equivalent is 0% cyan, 100% magenta, 60% yellow and 53% black.
The closest named color is Bordeaux (#7B002C), a difference of 2.2 ΔE, a small difference.
White text is the more readable choice on this background (contrast 11.49:1).
#770030 color codes
| HEX | #770030 | |
|---|---|---|
| RGB | rgb(119, 0, 48) | |
| RGB percent | rgb(46.7%, 0%, 18.8%) | |
| HSL | hsl(336, 100%, 23%) | |
| HSV / HSB | hsv(336, 100%, 47%) | |
| CMYK | cmyk(0%, 100%, 60%, 53%) | |
| CIE LAB | lab(24.12, 47.49, 7.67) | |
| CIE LCH | lch(24.12, 48.11, 9.18) | |
| CIE XYZ | xyz(8.142, 4.137, 3.165) | |
| Decimal | 7798832 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #770030, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #770030 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 1.83:1 | Fail | Fail | Fail |
| Sample text | 11.49:1 | Pass | Pass | Pass |
| #770030 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 11.49:1 | Pass | Pass | Pass |
| Sample text | 1.83:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #770030 looks to people with the most common types of color vision deficiency.
#292b31Protanopia
no red cones#46412dDeuteranopia
no green cones#830019Tritanopia
no blue cones#393939Achromatopsia
no color vision
CSS examples
.background { background-color: #770030; }
.text { color: #770030; }
.border { border: 2px solid #770030; }
.transparent { background-color: rgb(119 0 48 / 50%); }
.gradient { background: linear-gradient(to right, #770030, #770b00); }
Similar colors
#7b002cBordeaux#820e3bInescapable Lover#670728Plum Cheese#880033Macabre#730039Merlot#7e203fBeet Red#650021Merguez#772233Whisky Cola
Closest common color name: Burgundy.
Questions
- What color is #770030?
- #770030 is a dark, vivid rose, closest to the named color Bordeaux. It belongs to the red family of colors.
- What is the RGB value of #770030?
- The RGB value is 119, 0, 48: 119 red, 0 green and 48 blue on a 0 to 255 scale.
- What is the complementary color of #770030?
- The complementary color is #007747, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #770030?
- White text. Black text has a contrast ratio of 1.83:1 and white text 11.49:1. WCAG asks for at least 4.5:1 for normal text.