What color is #730039?

#730039 is a dark, vivid rose known as Merlot. It belongs to the red family of colors.

What is the RGB value of Merlot?

The RGB value is 115, 0, 57: 115 red, 0 green and 57 blue on a 0 to 255 scale.

What is the complementary color of Merlot?

The complementary color is #00733A, found by rotating the hue 180° on the color wheel.

Is black or white text better on #730039?

White text. Black text has a contrast ratio of 1.79:1 and white text 11.74:1. WCAG asks for at least 4.5:1 for normal text.

Merlot color: hex code #730039

#730039 rgb(115, 0, 57)

Shades of red

Merlot has the hex code #730039. It is a dark, vivid rose.

In the RGB color model it is made of 45.1% red, 0% green and 22.4% blue (115, 0, 57).

Its hue angle is 330°, with 100% saturation and 23% lightness. For print, the CMYK equivalent is 0% cyan, 100% magenta, 50% yellow and 55% black.

White text is the more readable choice on this background (contrast 11.74:1).

Merlot (#730039) color codes

HEX	`#730039`
RGB	`rgb(115, 0, 57)`
RGB percent	`rgb(45.1%, 0%, 22.4%)`
HSL	`hsl(330, 100%, 23%)`
HSV / HSB	`hsv(330, 100%, 45%)`
CMYK	`cmyk(0%, 100%, 50%, 55%)`
CIE LAB	`lab(23.48, 47.21, 0.38)`
CIE LCH	`lch(23.48, 47.21, 0.46)`
CIE XYZ	`xyz(7.809, 3.941, 4.22)`
Decimal	`7536697`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with Merlot, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #730039	Ratio	AA	AAA	AA large
Sample text	1.79:1	Fail	Fail	Fail
Sample text	11.74:1	Pass	Pass	Pass

#730039 as text on	Ratio	AA	AAA	AA large
Sample text	11.74:1	Pass	Pass	Pass
Sample text	1.79:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #730039 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #730039; }
.text { color: #730039; }
.border { border: 2px solid #730039; }
.transparent { background-color: rgb(115 0 57 / 50%); }
.gradient { background: linear-gradient(to right, #730039, #730000); }

Background

Text color

Border

Similar colors

See #730039 on its hex code page

Questions

What color is #730039?: #730039 is a dark, vivid rose known as Merlot. It belongs to the red family of colors.
What is the RGB value of Merlot?: The RGB value is 115, 0, 57: 115 red, 0 green and 57 blue on a 0 to 255 scale.
What is the complementary color of Merlot?: The complementary color is #00733A, found by rotating the hue 180° on the color wheel.
Is black or white text better on #730039?: White text. Black text has a contrast ratio of 1.79:1 and white text 11.74:1. WCAG asks for at least 4.5:1 for normal text.