What color is #744073?

#744073 is a dark, desaturated magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.

What is the RGB value of #744073?

The RGB value is 116, 64, 115: 116 red, 64 green and 115 blue on a 0 to 255 scale.

What is the complementary color of #744073?

The complementary color is #407441, found by rotating the hue 180° on the color wheel.

Is black or white text better on #744073?

White text. Black text has a contrast ratio of 2.72:1 and white text 7.71:1. WCAG asks for at least 4.5:1 for normal text.

#744073 color

#744073 rgb(116, 64, 115)

Shades of purple

The hex color #744073 is a dark, desaturated magenta.

In the RGB color model it is made of 45.5% red, 25.1% green and 45.1% blue (116, 64, 115).

Its hue angle is 301°, with 29% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 45% magenta, 1% yellow and 55% black.

The closest named color is Purple Passion (#784674), a difference of 2.1 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.71:1).

#744073 color codes

HEX	`#744073`
RGB	`rgb(116, 64, 115)`
RGB percent	`rgb(45.5%, 25.1%, 45.1%)`
HSL	`hsl(301, 29%, 35%)`
HSV / HSB	`hsv(301, 45%, 45%)`
CMYK	`cmyk(0%, 45%, 1%, 55%)`
CIE LAB	`lab(35.24, 30.88, -19.86)`
CIE LCH	`lch(35.24, 36.71, 327.26)`
CIE XYZ	`xyz(12.13, 8.618, 17.241)`
Decimal	`7618675`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #744073, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #744073	Ratio	AA	AAA	AA large
Sample text	2.72:1	Fail	Fail	Fail
Sample text	7.71:1	Pass	Pass	Pass

#744073 as text on	Ratio	AA	AAA	AA large
Sample text	7.71:1	Pass	Pass	Pass
Sample text	2.72:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #744073 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #744073; }
.text { color: #744073; }
.border { border: 2px solid #744073; }
.transparent { background-color: rgb(116 64 115 / 50%); }
.gradient { background: linear-gradient(to right, #744073, #744059); }

Background

Text color

Border

Similar colors

Closest common color name: Plum.

Questions

What color is #744073?: #744073 is a dark, desaturated magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.
What is the RGB value of #744073?: The RGB value is 116, 64, 115: 116 red, 64 green and 115 blue on a 0 to 255 scale.
What is the complementary color of #744073?: The complementary color is #407441, found by rotating the hue 180° on the color wheel.
Is black or white text better on #744073?: White text. Black text has a contrast ratio of 2.72:1 and white text 7.71:1. WCAG asks for at least 4.5:1 for normal text.