What color is #737440?

#737440 is a dark, desaturated yellow, closest to the named color Crocodile Style. It belongs to the yellow family of colors.

What is the RGB value of #737440?

The RGB value is 115, 116, 64: 115 red, 116 green and 64 blue on a 0 to 255 scale.

What is the complementary color of #737440?

The complementary color is #414074, found by rotating the hue 180° on the color wheel.

Is black or white text better on #737440?

White text. Black text has a contrast ratio of 4.3:1 and white text 4.88:1. WCAG asks for at least 4.5:1 for normal text.

#737440 color

#737440 rgb(115, 116, 64)

Shades of yellow

The hex color #737440 is a dark, desaturated yellow.

In the RGB color model it is made of 45.1% red, 45.5% green and 25.1% blue (115, 116, 64).

Its hue angle is 61°, with 29% saturation and 35% lightness. For print, the CMYK equivalent is 1% cyan, 0% magenta, 45% yellow and 55% black.

The closest named color is Crocodile Style (#767437), a difference of 2.3 ΔE, a small difference.

White text is the more readable choice on this background (contrast 4.88:1).

#737440 color codes

HEX	`#737440`
RGB	`rgb(115, 116, 64)`
RGB percent	`rgb(45.1%, 45.5%, 25.1%)`
HSL	`hsl(61, 29%, 35%)`
HSV / HSB	`hsv(61, 45%, 45%)`
CMYK	`cmyk(1%, 0%, 45%, 55%)`
CIE LAB	`lab(47.63, -8.71, 28.52)`
CIE LCH	`lch(47.63, 29.82, 106.98)`
CIE XYZ	`xyz(14.241, 16.506, 7.285)`
Decimal	`7566400`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #737440, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #737440	Ratio	AA	AAA	AA large
Sample text	4.3:1	Fail	Fail	Pass
Sample text	4.88:1	Pass	Fail	Pass

#737440 as text on	Ratio	AA	AAA	AA large
Sample text	4.88:1	Pass	Fail	Pass
Sample text	4.3:1	Fail	Fail	Pass

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #737440 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #737440; }
.text { color: #737440; }
.border { border: 2px solid #737440; }
.transparent { background-color: rgb(115 116 64 / 50%); }
.gradient { background: linear-gradient(to right, #737440, #597440); }

Background

Text color

Border

Similar colors

Closest common color name: Dark Olive Green.

Questions

What color is #737440?: #737440 is a dark, desaturated yellow, closest to the named color Crocodile Style. It belongs to the yellow family of colors.
What is the RGB value of #737440?: The RGB value is 115, 116, 64: 115 red, 116 green and 64 blue on a 0 to 255 scale.
What is the complementary color of #737440?: The complementary color is #414074, found by rotating the hue 180° on the color wheel.
Is black or white text better on #737440?: White text. Black text has a contrast ratio of 4.3:1 and white text 4.88:1. WCAG asks for at least 4.5:1 for normal text.