What color is #740071?

#740071 is a dark, vivid magenta, closest to the named color Purple. It belongs to the purple family of colors.

What is the RGB value of #740071?

The RGB value is 116, 0, 113: 116 red, 0 green and 113 blue on a 0 to 255 scale.

What is the complementary color of #740071?

The complementary color is #007403, found by rotating the hue 180° on the color wheel.

Is black or white text better on #740071?

White text. Black text has a contrast ratio of 1.98:1 and white text 10.6:1. WCAG asks for at least 4.5:1 for normal text.

#740071 color

#740071 rgb(116, 0, 113)

Shades of purple

The hex color #740071 is a dark, vivid magenta.

In the RGB color model it is made of 45.5% red, 0% green and 44.3% blue (116, 0, 113).

Its hue angle is 302°, with 100% saturation and 23% lightness. For print, the CMYK equivalent is 0% cyan, 100% magenta, 3% yellow and 55% black.

The closest named color is Purple (#800080), a difference of 3 ΔE, a small difference.

White text is the more readable choice on this background (contrast 10.6:1).

#740071 color codes

HEX	`#740071`
RGB	`rgb(116, 0, 113)`
RGB percent	`rgb(45.5%, 0%, 44.3%)`
HSL	`hsl(302, 100%, 23%)`
HSV / HSB	`hsv(302, 100%, 45%)`
CMYK	`cmyk(0%, 100%, 3%, 55%)`
CIE LAB	`lab(26.47, 54.43, -32.39)`
CIE LCH	`lch(26.47, 63.34, 329.25)`
CIE XYZ	`xyz(10.183, 4.906, 16.03)`
Decimal	`7602289`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #740071, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #740071	Ratio	AA	AAA	AA large
Sample text	1.98:1	Fail	Fail	Fail
Sample text	10.6:1	Pass	Pass	Pass

#740071 as text on	Ratio	AA	AAA	AA large
Sample text	10.6:1	Pass	Pass	Pass
Sample text	1.98:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #740071 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #740071; }
.text { color: #740071; }
.border { border: 2px solid #740071; }
.transparent { background-color: rgb(116 0 113 / 50%); }
.gradient { background: linear-gradient(to right, #740071, #740037); }

Background

Text color

Border

Similar colors

Questions

What color is #740071?: #740071 is a dark, vivid magenta, closest to the named color Purple. It belongs to the purple family of colors.
What is the RGB value of #740071?: The RGB value is 116, 0, 113: 116 red, 0 green and 113 blue on a 0 to 255 scale.
What is the complementary color of #740071?: The complementary color is #007403, found by rotating the hue 180° on the color wheel.
Is black or white text better on #740071?: White text. Black text has a contrast ratio of 1.98:1 and white text 10.6:1. WCAG asks for at least 4.5:1 for normal text.