What color is #73008B?

#73008B is a dark, vivid magenta, closest to the named color Ultraberry. It belongs to the purple family of colors.

What is the RGB value of #73008B?

The RGB value is 115, 0, 139: 115 red, 0 green and 139 blue on a 0 to 255 scale.

What is the complementary color of #73008B?

The complementary color is #188B00, found by rotating the hue 180° on the color wheel.

Is black or white text better on #73008B?

White text. Black text has a contrast ratio of 2.1:1 and white text 9.99:1. WCAG asks for at least 4.5:1 for normal text.

#73008B color

#73008B rgb(115, 0, 139)

Shades of purple

The hex color #73008B is a dark, vivid magenta.

In the RGB color model it is made of 45.1% red, 0% green and 54.5% blue (115, 0, 139).

Its hue angle is 290°, with 100% saturation and 27% lightness. For print, the CMYK equivalent is 17% cyan, 100% magenta, 0% yellow and 45% black.

The closest named color is Ultraberry (#770088), a difference of 1.1 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 9.99:1).

#73008B color codes

HEX	`#73008B`
RGB	`rgb(115, 0, 139)`
RGB percent	`rgb(45.1%, 0%, 54.5%)`
HSL	`hsl(290, 100%, 27%)`
HSV / HSB	`hsv(290, 100%, 55%)`
CMYK	`cmyk(17%, 100%, 0%, 45%)`
CIE LAB	`lab(28.14, 58.68, -46.15)`
CIE LCH	`lch(28.14, 74.65, 321.82)`
CIE XYZ	`xyz(11.73, 5.51, 24.867)`
Decimal	`7536779`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #73008B, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #73008B	Ratio	AA	AAA	AA large
Sample text	2.1:1	Fail	Fail	Fail
Sample text	9.99:1	Pass	Pass	Pass

#73008B as text on	Ratio	AA	AAA	AA large
Sample text	9.99:1	Pass	Pass	Pass
Sample text	2.1:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #73008B looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #73008b; }
.text { color: #73008b; }
.border { border: 2px solid #73008b; }
.transparent { background-color: rgb(115 0 139 / 50%); }
.gradient { background: linear-gradient(to right, #73008b, #8b005d); }

Background

Text color

Border

Similar colors

Questions

What color is #73008B?: #73008B is a dark, vivid magenta, closest to the named color Ultraberry. It belongs to the purple family of colors.
What is the RGB value of #73008B?: The RGB value is 115, 0, 139: 115 red, 0 green and 139 blue on a 0 to 255 scale.
What is the complementary color of #73008B?: The complementary color is #188B00, found by rotating the hue 180° on the color wheel.
Is black or white text better on #73008B?: White text. Black text has a contrast ratio of 2.1:1 and white text 9.99:1. WCAG asks for at least 4.5:1 for normal text.