#724430 color
The hex color #724430 is a dark, desaturated orange.
In the RGB color model it is made of 44.7% red, 26.7% green and 18.8% blue (114, 68, 48).
Its hue angle is 18°, with 41% saturation and 32% lightness. For print, the CMYK equivalent is 0% cyan, 40% magenta, 58% yellow and 55% black.
The closest named color is Brisket (#6E4534), a difference of 1.7 ΔE, which is barely visible.
White text is the more readable choice on this background (contrast 8.12:1).
#724430 color codes
| HEX | #724430 | |
|---|---|---|
| RGB | rgb(114, 68, 48) | |
| RGB percent | rgb(44.7%, 26.7%, 18.8%) | |
| HSL | hsl(18, 41%, 32%) | |
| HSV / HSB | hsv(18, 58%, 45%) | |
| CMYK | cmyk(0%, 40%, 58%, 55%) | |
| CIE LAB | lab(33.83, 17.6, 20.42) | |
| CIE LCH | lch(33.83, 26.95, 49.25) | |
| CIE XYZ | xyz(9.541, 7.926, 3.823) | |
| Decimal | 7488560 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #724430, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #724430 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.59:1 | Fail | Fail | Fail |
| Sample text | 8.12:1 | Pass | Pass | Pass |
| #724430 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 8.12:1 | Pass | Pass | Pass |
| Sample text | 2.59:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #724430 looks to people with the most common types of color vision deficiency.
#504a2eProtanopia
no red cones#5b5330Deuteranopia
no green cones#7c3c3fTritanopia
no blue cones#505050Achromatopsia
no color vision
CSS examples
.background { background-color: #724430; }
.text { color: #724430; }
.border { border: 2px solid #724430; }
.transparent { background-color: rgb(114 68 48 / 50%); }
.gradient { background: linear-gradient(to right, #724430, #726530); }
Similar colors
#6e4534Brisket#6d4433Noble Chocolate#7e4730Sunbathing Beauty#704a3aCappuccino#7a4434Peanut#7b4d3aCheeky Chestnut#7a3f2bStone Age Queen#7d4e38Cigar
Closest common color name: Coffee.
Questions
- What color is #724430?
- #724430 is a dark, desaturated orange, closest to the named color Brisket. It belongs to the brown family of colors.
- What is the RGB value of #724430?
- The RGB value is 114, 68, 48: 114 red, 68 green and 48 blue on a 0 to 255 scale.
- What is the complementary color of #724430?
- The complementary color is #305E72, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #724430?
- White text. Black text has a contrast ratio of 2.59:1 and white text 8.12:1. WCAG asks for at least 4.5:1 for normal text.