What color is #AD90A8?

#AD90A8 is a light, grayish magenta, closest to the named color Voila!. It belongs to the purple family of colors.

What is the RGB value of #AD90A8?

The RGB value is 173, 144, 168: 173 red, 144 green and 168 blue on a 0 to 255 scale.

What is the complementary color of #AD90A8?

The complementary color is #90AD95, found by rotating the hue 180° on the color wheel.

Is black or white text better on #AD90A8?

Black text. Black text has a contrast ratio of 7.33:1 and white text 2.86:1. WCAG asks for at least 4.5:1 for normal text.

#AD90A8 color

#AD90A8 rgb(173, 144, 168)

Shades of purple

The hex color #AD90A8 is a light, grayish magenta.

In the RGB color model it is made of 67.8% red, 56.5% green and 65.9% blue (173, 144, 168).

Its hue angle is 310°, with 15% saturation and 62% lightness. For print, the CMYK equivalent is 0% cyan, 17% magenta, 3% yellow and 32% black.

The closest named color is Voila! (#AF8BA8), a difference of 2.5 ΔE, a small difference.

Black text is the more readable choice on this background (contrast 7.33:1).

#AD90A8 color codes

HEX	`#AD90A8`
RGB	`rgb(173, 144, 168)`
RGB percent	`rgb(67.8%, 56.5%, 65.9%)`
HSL	`hsl(310, 15%, 62%)`
HSV / HSB	`hsv(310, 17%, 68%)`
CMYK	`cmyk(0%, 17%, 3%, 32%)`
CIE LAB	`lab(63.06, 15.11, -8.52)`
CIE LCH	`lch(63.06, 17.35, 330.6)`
CIE XYZ	`xyz(34.274, 31.659, 41.343)`
Decimal	`11374760`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #AD90A8, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #AD90A8	Ratio	AA	AAA	AA large
Sample text	7.33:1	Pass	Pass	Pass
Sample text	2.86:1	Fail	Fail	Fail

#AD90A8 as text on	Ratio	AA	AAA	AA large
Sample text	2.86:1	Fail	Fail	Fail
Sample text	7.33:1	Pass	Pass	Pass

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #AD90A8 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #ad90a8; }
.text { color: #ad90a8; }
.border { border: 2px solid #ad90a8; }
.transparent { background-color: rgb(173 144 168 / 50%); }
.gradient { background: linear-gradient(to right, #ad90a8, #ad9099); }

Background

Text color

Border

Similar colors

Questions

What color is #AD90A8?: #AD90A8 is a light, grayish magenta, closest to the named color Voila!. It belongs to the purple family of colors.
What is the RGB value of #AD90A8?: The RGB value is 173, 144, 168: 173 red, 144 green and 168 blue on a 0 to 255 scale.
What is the complementary color of #AD90A8?: The complementary color is #90AD95, found by rotating the hue 180° on the color wheel.
Is black or white text better on #AD90A8?: Black text. Black text has a contrast ratio of 7.33:1 and white text 2.86:1. WCAG asks for at least 4.5:1 for normal text.