What color is #AC74B8?

#AC74B8 is a desaturated magenta, closest to the named color Berries Galore. It belongs to the purple family of colors.

What is the RGB value of #AC74B8?

The RGB value is 172, 116, 184: 172 red, 116 green and 184 blue on a 0 to 255 scale.

What is the complementary color of #AC74B8?

The complementary color is #80B874, found by rotating the hue 180° on the color wheel.

Is black or white text better on #AC74B8?

Black text. Black text has a contrast ratio of 5.94:1 and white text 3.53:1. WCAG asks for at least 4.5:1 for normal text.

#AC74B8 color

#AC74B8 rgb(172, 116, 184)

Shades of purple

The hex color #AC74B8 is a desaturated magenta.

In the RGB color model it is made of 67.5% red, 45.5% green and 72.2% blue (172, 116, 184).

Its hue angle is 289°, with 32% saturation and 59% lightness. For print, the CMYK equivalent is 7% cyan, 37% magenta, 0% yellow and 28% black.

The closest named color is Berries Galore (#AB7CB4), a difference of 3 ΔE, a small difference.

Black text is the more readable choice on this background (contrast 5.94:1).

#AC74B8 color codes

HEX	`#AC74B8`
RGB	`rgb(172, 116, 184)`
RGB percent	`rgb(67.5%, 45.5%, 72.2%)`
HSL	`hsl(289, 32%, 59%)`
HSV / HSB	`hsv(289, 37%, 72%)`
CMYK	`cmyk(7%, 37%, 0%, 28%)`
CIE LAB	`lab(56.8, 33.69, -27.14)`
CIE LCH	`lch(56.8, 43.27, 321.15)`
CIE XYZ	`xyz(31.909, 24.723, 48.429)`
Decimal	`11302072`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #AC74B8, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #AC74B8	Ratio	AA	AAA	AA large
Sample text	5.94:1	Pass	Fail	Pass
Sample text	3.53:1	Fail	Fail	Pass

#AC74B8 as text on	Ratio	AA	AAA	AA large
Sample text	3.53:1	Fail	Fail	Pass
Sample text	5.94:1	Pass	Fail	Pass

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #AC74B8 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #ac74b8; }
.text { color: #ac74b8; }
.border { border: 2px solid #ac74b8; }
.transparent { background-color: rgb(172 116 184 / 50%); }
.gradient { background: linear-gradient(to right, #ac74b8, #b874a2); }

Background

Text color

Border

Similar colors

Questions

What color is #AC74B8?: #AC74B8 is a desaturated magenta, closest to the named color Berries Galore. It belongs to the purple family of colors.
What is the RGB value of #AC74B8?: The RGB value is 172, 116, 184: 172 red, 116 green and 184 blue on a 0 to 255 scale.
What is the complementary color of #AC74B8?: The complementary color is #80B874, found by rotating the hue 180° on the color wheel.
Is black or white text better on #AC74B8?: Black text. Black text has a contrast ratio of 5.94:1 and white text 3.53:1. WCAG asks for at least 4.5:1 for normal text.