What color is #9740A4?

#9740A4 is a desaturated magenta, closest to the named color Purple Ink. It belongs to the purple family of colors.

What is the RGB value of #9740A4?

The RGB value is 151, 64, 164: 151 red, 64 green and 164 blue on a 0 to 255 scale.

What is the complementary color of #9740A4?

The complementary color is #4DA440, found by rotating the hue 180° on the color wheel.

Is black or white text better on #9740A4?

White text. Black text has a contrast ratio of 3.59:1 and white text 5.86:1. WCAG asks for at least 4.5:1 for normal text.

#9740A4 color

#9740A4 rgb(151, 64, 164)

Shades of purple

The hex color #9740A4 is a desaturated magenta.

In the RGB color model it is made of 59.2% red, 25.1% green and 64.3% blue (151, 64, 164).

Its hue angle is 292°, with 44% saturation and 45% lightness. For print, the CMYK equivalent is 8% cyan, 61% magenta, 0% yellow and 36% black.

The closest named color is Purple Ink (#9A2CA0), a difference of 3.4 ΔE, a small difference.

White text is the more readable choice on this background (contrast 5.86:1).

#9740A4 color codes

HEX	`#9740A4`
RGB	`rgb(151, 64, 164)`
RGB percent	`rgb(59.2%, 25.1%, 64.3%)`
HSL	`hsl(292, 44%, 45%)`
HSV / HSB	`hsv(292, 61%, 64%)`
CMYK	`cmyk(8%, 61%, 0%, 36%)`
CIE LAB	`lab(42.65, 50.87, -37.79)`
CIE LCH	`lch(42.65, 63.37, 323.39)`
CIE XYZ	`xyz(21.296, 12.928, 36.488)`
Decimal	`9912484`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #9740A4, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #9740A4	Ratio	AA	AAA	AA large
Sample text	3.59:1	Fail	Fail	Pass
Sample text	5.86:1	Pass	Fail	Pass

#9740A4 as text on	Ratio	AA	AAA	AA large
Sample text	5.86:1	Pass	Fail	Pass
Sample text	3.59:1	Fail	Fail	Pass

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #9740A4 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #9740a4; }
.text { color: #9740a4; }
.border { border: 2px solid #9740a4; }
.transparent { background-color: rgb(151 64 164 / 50%); }
.gradient { background: linear-gradient(to right, #9740a4, #a4407f); }

Background

Text color

Border

Similar colors

Closest common color name: Plum.

Questions

What color is #9740A4?: #9740A4 is a desaturated magenta, closest to the named color Purple Ink. It belongs to the purple family of colors.
What is the RGB value of #9740A4?: The RGB value is 151, 64, 164: 151 red, 64 green and 164 blue on a 0 to 255 scale.
What is the complementary color of #9740A4?: The complementary color is #4DA440, found by rotating the hue 180° on the color wheel.
Is black or white text better on #9740A4?: White text. Black text has a contrast ratio of 3.59:1 and white text 5.86:1. WCAG asks for at least 4.5:1 for normal text.