What color is #97004C?

#97004C is a dark, vivid rose, closest to the named color Aristocratic Velvet. It belongs to the purple family of colors.

What is the RGB value of #97004C?

The RGB value is 151, 0, 76: 151 red, 0 green and 76 blue on a 0 to 255 scale.

What is the complementary color of #97004C?

The complementary color is #00974B, found by rotating the hue 180° on the color wheel.

Is black or white text better on #97004C?

White text. Black text has a contrast ratio of 2.42:1 and white text 8.68:1. WCAG asks for at least 4.5:1 for normal text.

#97004C color

#97004C rgb(151, 0, 76)

Shades of purple

The hex color #97004C is a dark, vivid rose.

In the RGB color model it is made of 59.2% red, 0% green and 29.8% blue (151, 0, 76).

Its hue angle is 330°, with 100% saturation and 30% lightness. For print, the CMYK equivalent is 0% cyan, 100% magenta, 50% yellow and 41% black.

The closest named color is Aristocratic Velvet (#980B4A), a difference of 1.3 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 8.68:1).

#97004C color codes

HEX	`#97004C`
RGB	`rgb(151, 0, 76)`
RGB percent	`rgb(59.2%, 0%, 29.8%)`
HSL	`hsl(330, 100%, 30%)`
HSV / HSB	`hsv(330, 100%, 59%)`
CMYK	`cmyk(0%, 100%, 50%, 41%)`
CIE LAB	`lab(32.04, 57.42, 0.97)`
CIE LCH	`lch(32.04, 57.42, 0.97)`
CIE XYZ	`xyz(14.068, 7.103, 7.466)`
Decimal	`9896012`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #97004C, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #97004C	Ratio	AA	AAA	AA large
Sample text	2.42:1	Fail	Fail	Fail
Sample text	8.68:1	Pass	Pass	Pass

#97004C as text on	Ratio	AA	AAA	AA large
Sample text	8.68:1	Pass	Pass	Pass
Sample text	2.42:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #97004C looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #97004c; }
.text { color: #97004c; }
.border { border: 2px solid #97004c; }
.transparent { background-color: rgb(151 0 76 / 50%); }
.gradient { background: linear-gradient(to right, #97004c, #970001); }

Background

Text color

Border

Similar colors

Closest common color name: Tyrian Purple.

Questions

What color is #97004C?: #97004C is a dark, vivid rose, closest to the named color Aristocratic Velvet. It belongs to the purple family of colors.
What is the RGB value of #97004C?: The RGB value is 151, 0, 76: 151 red, 0 green and 76 blue on a 0 to 255 scale.
What is the complementary color of #97004C?: The complementary color is #00974B, found by rotating the hue 180° on the color wheel.
Is black or white text better on #97004C?: White text. Black text has a contrast ratio of 2.42:1 and white text 8.68:1. WCAG asks for at least 4.5:1 for normal text.