#966770 color
The hex color #966770 is a grayish red.
In the RGB color model it is made of 58.8% red, 40.4% green and 43.9% blue (150, 103, 112).
Its hue angle is 349°, with 19% saturation and 50% lightness. For print, the CMYK equivalent is 0% cyan, 31% magenta, 25% yellow and 41% black.
The closest named color is Cinnapink (#A6646F), a difference of 4.4 ΔE, a small difference.
White text is the more readable choice on this background (contrast 4.7:1).
#966770 color codes
| HEX | #966770 | |
|---|---|---|
| RGB | rgb(150, 103, 112) | |
| RGB percent | rgb(58.8%, 40.4%, 43.9%) | |
| HSL | hsl(349, 19%, 50%) | |
| HSV / HSB | hsv(349, 31%, 59%) | |
| CMYK | cmyk(0%, 31%, 25%, 41%) | |
| CIE LAB | lab(48.7, 20.23, 2.61) | |
| CIE LCH | lch(48.7, 20.4, 7.34) | |
| CIE XYZ | xyz(20.353, 17.356, 17.604) | |
| Decimal | 9856880 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #966770, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #966770 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 4.47:1 | Fail | Fail | Pass |
| Sample text | 4.7:1 | Pass | Fail | Pass |
| #966770 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 4.7:1 | Pass | Fail | Pass |
| Sample text | 4.47:1 | Fail | Fail | Pass |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #966770 looks to people with the most common types of color vision deficiency.
#6e6f70Protanopia
no red cones#79776fDeuteranopia
no green cones#9e646aTritanopia
no blue cones#747474Achromatopsia
no color vision
CSS examples
.background { background-color: #966770; }
.text { color: #966770; }
.border { border: 2px solid #966770; }
.transparent { background-color: rgb(150 103 112 / 50%); }
.gradient { background: linear-gradient(to right, #966770, #967667); }
Similar colors
#a6646fCinnapink#a67283Never Forget#816575Opera#946985Fruit of Passion#7d5d5eReading Tea Leaves#8e5164Velour Scar#b76e79Rose Gold#7b5867Royal Fig
Questions
- What color is #966770?
- #966770 is a grayish red, closest to the named color Cinnapink. It belongs to the red family of colors.
- What is the RGB value of #966770?
- The RGB value is 150, 103, 112: 150 red, 103 green and 112 blue on a 0 to 255 scale.
- What is the complementary color of #966770?
- The complementary color is #67968D, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #966770?
- White text. Black text has a contrast ratio of 4.47:1 and white text 4.7:1. WCAG asks for at least 4.5:1 for normal text.