What color is #90728A?

#90728A is a grayish magenta, closest to the named color Muted Berry. It belongs to the purple family of colors.

What is the RGB value of #90728A?

The RGB value is 144, 114, 138: 144 red, 114 green and 138 blue on a 0 to 255 scale.

What is the complementary color of #90728A?

The complementary color is #729078, found by rotating the hue 180° on the color wheel.

Is black or white text better on #90728A?

Black text. Black text has a contrast ratio of 4.96:1 and white text 4.23:1. WCAG asks for at least 4.5:1 for normal text.

#90728A color

#90728A rgb(144, 114, 138)

Shades of purple

The hex color #90728A is a grayish magenta.

In the RGB color model it is made of 56.5% red, 44.7% green and 54.1% blue (144, 114, 138).

Its hue angle is 312°, with 12% saturation and 51% lightness. For print, the CMYK equivalent is 0% cyan, 21% magenta, 4% yellow and 44% black.

The closest named color is Muted Berry (#91788C), a difference of 2.6 ΔE, a small difference.

Black text is the more readable choice on this background (contrast 4.96:1).

#90728A color codes

HEX	`#90728A`
RGB	`rgb(144, 114, 138)`
RGB percent	`rgb(56.5%, 44.7%, 54.1%)`
HSL	`hsl(312, 12%, 51%)`
HSV / HSB	`hsv(312, 21%, 56%)`
CMYK	`cmyk(0%, 21%, 4%, 44%)`
CIE LAB	`lab(51.61, 16.07, -8.61)`
CIE LCH	`lch(51.61, 18.23, 331.81)`
CIE XYZ	`xyz(22.106, 19.799, 26.697)`
Decimal	`9466506`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #90728A, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #90728A	Ratio	AA	AAA	AA large
Sample text	4.96:1	Pass	Fail	Pass
Sample text	4.23:1	Fail	Fail	Pass

#90728A as text on	Ratio	AA	AAA	AA large
Sample text	4.23:1	Fail	Fail	Pass
Sample text	4.96:1	Pass	Fail	Pass

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #90728A looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #90728a; }
.text { color: #90728a; }
.border { border: 2px solid #90728a; }
.transparent { background-color: rgb(144 114 138 / 50%); }
.gradient { background: linear-gradient(to right, #90728a, #90727b); }

Background

Text color

Border

Similar colors

Closest common color name: Lavender Purple.

Questions

What color is #90728A?: #90728A is a grayish magenta, closest to the named color Muted Berry. It belongs to the purple family of colors.
What is the RGB value of #90728A?: The RGB value is 144, 114, 138: 144 red, 114 green and 138 blue on a 0 to 255 scale.
What is the complementary color of #90728A?: The complementary color is #729078, found by rotating the hue 180° on the color wheel.
Is black or white text better on #90728A?: Black text. Black text has a contrast ratio of 4.96:1 and white text 4.23:1. WCAG asks for at least 4.5:1 for normal text.