What color is #901010?

#901010 is a dark, vivid red, closest to the named color Jack and Coke. It belongs to the red family of colors.

What is the RGB value of #901010?

The RGB value is 144, 16, 16: 144 red, 16 green and 16 blue on a 0 to 255 scale.

What is the complementary color of #901010?

The complementary color is #109090, found by rotating the hue 180° on the color wheel.

Is black or white text better on #901010?

White text. Black text has a contrast ratio of 2.27:1 and white text 9.26:1. WCAG asks for at least 4.5:1 for normal text.

#901010 color

#901010 rgb(144, 16, 16)

Shades of red

The hex color #901010 is a dark, vivid red.

In the RGB color model it is made of 56.5% red, 6.3% green and 6.3% blue (144, 16, 16).

Its hue angle is 0°, with 80% saturation and 31% lightness. For print, the CMYK equivalent is 0% cyan, 89% magenta, 89% yellow and 44% black.

The closest named color is Jack and Coke (#920F0E), a difference of 0.6 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 9.26:1).

#901010 color codes

HEX	`#901010`
RGB	`rgb(144, 16, 16)`
RGB percent	`rgb(56.5%, 6.3%, 6.3%)`
HSL	`hsl(0, 80%, 31%)`
HSV / HSB	`hsv(0, 89%, 56%)`
CMYK	`cmyk(0%, 89%, 89%, 44%)`
CIE LAB	`lab(30.25, 49.94, 36.6)`
CIE LCH	`lch(30.25, 61.91, 36.24)`
CIE XYZ	`xyz(11.782, 6.339, 1.093)`
Decimal	`9441296`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #901010, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #901010	Ratio	AA	AAA	AA large
Sample text	2.27:1	Fail	Fail	Fail
Sample text	9.26:1	Pass	Pass	Pass

#901010 as text on	Ratio	AA	AAA	AA large
Sample text	9.26:1	Pass	Pass	Pass
Sample text	2.27:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #901010 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #901010; }
.text { color: #901010; }
.border { border: 2px solid #901010; }
.transparent { background-color: rgb(144 16 16 / 50%); }
.gradient { background: linear-gradient(to right, #901010, #905010); }

Background

Text color

Border

Similar colors

Questions

What color is #901010?: #901010 is a dark, vivid red, closest to the named color Jack and Coke. It belongs to the red family of colors.
What is the RGB value of #901010?: The RGB value is 144, 16, 16: 144 red, 16 green and 16 blue on a 0 to 255 scale.
What is the complementary color of #901010?: The complementary color is #109090, found by rotating the hue 180° on the color wheel.
Is black or white text better on #901010?: White text. Black text has a contrast ratio of 2.27:1 and white text 9.26:1. WCAG asks for at least 4.5:1 for normal text.