What color is #7B4698?

#7B4698 is a desaturated violet, closest to the named color Purple Pleasures. It belongs to the purple family of colors.

What is the RGB value of #7B4698?

The RGB value is 123, 70, 152: 123 red, 70 green and 152 blue on a 0 to 255 scale.

What is the complementary color of #7B4698?

The complementary color is #639846, found by rotating the hue 180° on the color wheel.

Is black or white text better on #7B4698?

White text. Black text has a contrast ratio of 3.17:1 and white text 6.62:1. WCAG asks for at least 4.5:1 for normal text.

#7B4698 color

#7B4698 rgb(123, 70, 152)

Shades of purple

The hex color #7B4698 is a desaturated violet.

In the RGB color model it is made of 48.2% red, 27.5% green and 59.6% blue (123, 70, 152).

Its hue angle is 279°, with 37% saturation and 44% lightness. For print, the CMYK equivalent is 19% cyan, 54% magenta, 0% yellow and 40% black.

The closest named color is Purple Pleasures (#81459E), a difference of 1.5 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 6.62:1).

#7B4698 color codes

HEX	`#7B4698`
RGB	`rgb(123, 70, 152)`
RGB percent	`rgb(48.2%, 27.5%, 59.6%)`
HSL	`hsl(279, 37%, 44%)`
HSV / HSB	`hsv(279, 54%, 60%)`
CMYK	`cmyk(19%, 54%, 0%, 40%)`
CIE LAB	`lab(39.34, 37.68, -36.09)`
CIE LCH	`lch(39.34, 52.17, 316.24)`
CIE XYZ	`xyz(16.025, 10.859, 30.951)`
Decimal	`8079000`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #7B4698, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #7B4698	Ratio	AA	AAA	AA large
Sample text	3.17:1	Fail	Fail	Pass
Sample text	6.62:1	Pass	Fail	Pass

#7B4698 as text on	Ratio	AA	AAA	AA large
Sample text	6.62:1	Pass	Fail	Pass
Sample text	3.17:1	Fail	Fail	Pass

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #7B4698 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #7b4698; }
.text { color: #7b4698; }
.border { border: 2px solid #7b4698; }
.transparent { background-color: rgb(123 70 152 / 50%); }
.gradient { background: linear-gradient(to right, #7b4698, #98468c); }

Background

Text color

Border

Similar colors

Questions

What color is #7B4698?: #7B4698 is a desaturated violet, closest to the named color Purple Pleasures. It belongs to the purple family of colors.
What is the RGB value of #7B4698?: The RGB value is 123, 70, 152: 123 red, 70 green and 152 blue on a 0 to 255 scale.
What is the complementary color of #7B4698?: The complementary color is #639846, found by rotating the hue 180° on the color wheel.
Is black or white text better on #7B4698?: White text. Black text has a contrast ratio of 3.17:1 and white text 6.62:1. WCAG asks for at least 4.5:1 for normal text.