What color is #7B4674?

#7B4674 is a dark, desaturated magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.

What is the RGB value of #7B4674?

The RGB value is 123, 70, 116: 123 red, 70 green and 116 blue on a 0 to 255 scale.

What is the complementary color of #7B4674?

The complementary color is #467B4D, found by rotating the hue 180° on the color wheel.

Is black or white text better on #7B4674?

White text. Black text has a contrast ratio of 2.97:1 and white text 7.07:1. WCAG asks for at least 4.5:1 for normal text.

#7B4674 color

#7B4674 rgb(123, 70, 116)

Shades of purple

The hex color #7B4674 is a dark, desaturated magenta.

In the RGB color model it is made of 48.2% red, 27.5% green and 45.5% blue (123, 70, 116).

Its hue angle is 308°, with 27% saturation and 38% lightness. For print, the CMYK equivalent is 0% cyan, 43% magenta, 6% yellow and 52% black.

The closest named color is Purple Passion (#784674), a difference of 0.8 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 7.07:1).

#7B4674 color codes

HEX	`#7B4674`
RGB	`rgb(123, 70, 116)`
RGB percent	`rgb(48.2%, 27.5%, 45.5%)`
HSL	`hsl(308, 27%, 38%)`
HSV / HSB	`hsv(308, 43%, 48%)`
CMYK	`cmyk(0%, 43%, 6%, 52%)`
CIE LAB	`lab(37.58, 30.01, -16.8)`
CIE LCH	`lch(37.58, 34.39, 330.76)`
CIE XYZ	`xyz(13.511, 9.853, 17.71)`
Decimal	`8078964`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #7B4674, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #7B4674	Ratio	AA	AAA	AA large
Sample text	2.97:1	Fail	Fail	Fail
Sample text	7.07:1	Pass	Pass	Pass

#7B4674 as text on	Ratio	AA	AAA	AA large
Sample text	7.07:1	Pass	Pass	Pass
Sample text	2.97:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #7B4674 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #7b4674; }
.text { color: #7b4674; }
.border { border: 2px solid #7b4674; }
.transparent { background-color: rgb(123 70 116 / 50%); }
.gradient { background: linear-gradient(to right, #7b4674, #7b465a); }

Background

Text color

Border

Similar colors

Questions

What color is #7B4674?: #7B4674 is a dark, desaturated magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.
What is the RGB value of #7B4674?: The RGB value is 123, 70, 116: 123 red, 70 green and 116 blue on a 0 to 255 scale.
What is the complementary color of #7B4674?: The complementary color is #467B4D, found by rotating the hue 180° on the color wheel.
Is black or white text better on #7B4674?: White text. Black text has a contrast ratio of 2.97:1 and white text 7.07:1. WCAG asks for at least 4.5:1 for normal text.