What color is #7B3473?

#7B3473 is a dark, desaturated magenta, closest to the named color Violet Vixen. It belongs to the purple family of colors.

What is the RGB value of #7B3473?

The RGB value is 123, 52, 115: 123 red, 52 green and 115 blue on a 0 to 255 scale.

What is the complementary color of #7B3473?

The complementary color is #347B3C, found by rotating the hue 180° on the color wheel.

Is black or white text better on #7B3473?

White text. Black text has a contrast ratio of 2.58:1 and white text 8.14:1. WCAG asks for at least 4.5:1 for normal text.

#7B3473 color

#7B3473 rgb(123, 52, 115)

Shades of purple

The hex color #7B3473 is a dark, desaturated magenta.

In the RGB color model it is made of 48.2% red, 20.4% green and 45.1% blue (123, 52, 115).

Its hue angle is 307°, with 41% saturation and 34% lightness. For print, the CMYK equivalent is 0% cyan, 58% magenta, 7% yellow and 52% black.

The closest named color is Violet Vixen (#883377), a difference of 2.7 ΔE, a small difference.

White text is the more readable choice on this background (contrast 8.14:1).

#7B3473 color codes

HEX	`#7B3473`
RGB	`rgb(123, 52, 115)`
RGB percent	`rgb(48.2%, 20.4%, 45.1%)`
HSL	`hsl(307, 41%, 34%)`
HSV / HSB	`hsv(307, 58%, 48%)`
CMYK	`cmyk(0%, 58%, 7%, 52%)`
CIE LAB	`lab(33.79, 39.61, -22.04)`
CIE LCH	`lch(33.79, 45.33, 330.92)`
CIE XYZ	`xyz(12.491, 7.906, 17.084)`
Decimal	`8074355`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #7B3473, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #7B3473	Ratio	AA	AAA	AA large
Sample text	2.58:1	Fail	Fail	Fail
Sample text	8.14:1	Pass	Pass	Pass

#7B3473 as text on	Ratio	AA	AAA	AA large
Sample text	8.14:1	Pass	Pass	Pass
Sample text	2.58:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #7B3473 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #7b3473; }
.text { color: #7b3473; }
.border { border: 2px solid #7b3473; }
.transparent { background-color: rgb(123 52 115 / 50%); }
.gradient { background: linear-gradient(to right, #7b3473, #7b3450); }

Background

Text color

Border

Similar colors

Questions

What color is #7B3473?: #7B3473 is a dark, desaturated magenta, closest to the named color Violet Vixen. It belongs to the purple family of colors.
What is the RGB value of #7B3473?: The RGB value is 123, 52, 115: 123 red, 52 green and 115 blue on a 0 to 255 scale.
What is the complementary color of #7B3473?: The complementary color is #347B3C, found by rotating the hue 180° on the color wheel.
Is black or white text better on #7B3473?: White text. Black text has a contrast ratio of 2.58:1 and white text 8.14:1. WCAG asks for at least 4.5:1 for normal text.