What color is #7B0028?

#7B0028 is a dark, vivid rose, closest to the named color Bordeaux. It belongs to the red family of colors.

What is the RGB value of #7B0028?

The RGB value is 123, 0, 40: 123 red, 0 green and 40 blue on a 0 to 255 scale.

What is the complementary color of #7B0028?

The complementary color is #007B53, found by rotating the hue 180° on the color wheel.

Is black or white text better on #7B0028?

White text. Black text has a contrast ratio of 1.87:1 and white text 11.21:1. WCAG asks for at least 4.5:1 for normal text.

#7B0028 color

#7B0028 rgb(123, 0, 40)

Shades of red

The hex color #7B0028 is a dark, vivid rose.

In the RGB color model it is made of 48.2% red, 0% green and 15.7% blue (123, 0, 40).

Its hue angle is 340°, with 100% saturation and 24% lightness. For print, the CMYK equivalent is 0% cyan, 100% magenta, 67% yellow and 52% black.

The closest named color is Bordeaux (#7B002C), a difference of 1.5 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 11.21:1).

#7B0028 color codes

HEX	`#7B0028`
RGB	`rgb(123, 0, 40)`
RGB percent	`rgb(48.2%, 0%, 15.7%)`
HSL	`hsl(340, 100%, 24%)`
HSV / HSB	`hsv(340, 100%, 48%)`
CMYK	`cmyk(0%, 100%, 67%, 52%)`
CIE LAB	`lab(24.84, 48, 14.35)`
CIE LCH	`lch(24.84, 50.1, 16.65)`
CIE XYZ	`xyz(8.552, 4.366, 2.399)`
Decimal	`8060968`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #7B0028, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #7B0028	Ratio	AA	AAA	AA large
Sample text	1.87:1	Fail	Fail	Fail
Sample text	11.21:1	Pass	Pass	Pass

#7B0028 as text on	Ratio	AA	AAA	AA large
Sample text	11.21:1	Pass	Pass	Pass
Sample text	1.87:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #7B0028 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #7b0028; }
.text { color: #7b0028; }
.border { border: 2px solid #7b0028; }
.transparent { background-color: rgb(123 0 40 / 50%); }
.gradient { background: linear-gradient(to right, #7b0028, #7b1600); }

Background

Text color

Border

Similar colors

Questions

What color is #7B0028?: #7B0028 is a dark, vivid rose, closest to the named color Bordeaux. It belongs to the red family of colors.
What is the RGB value of #7B0028?: The RGB value is 123, 0, 40: 123 red, 0 green and 40 blue on a 0 to 255 scale.
What is the complementary color of #7B0028?: The complementary color is #007B53, found by rotating the hue 180° on the color wheel.
Is black or white text better on #7B0028?: White text. Black text has a contrast ratio of 1.87:1 and white text 11.21:1. WCAG asks for at least 4.5:1 for normal text.