What color is #7A3974?

#7A3974 is a dark, desaturated magenta, closest to the named color Bruise. It belongs to the purple family of colors.

What is the RGB value of #7A3974?

The RGB value is 122, 57, 116: 122 red, 57 green and 116 blue on a 0 to 255 scale.

What is the complementary color of #7A3974?

The complementary color is #397A3F, found by rotating the hue 180° on the color wheel.

Is black or white text better on #7A3974?

White text. Black text has a contrast ratio of 2.66:1 and white text 7.88:1. WCAG asks for at least 4.5:1 for normal text.

#7A3974 color

#7A3974 rgb(122, 57, 116)

Shades of purple

The hex color #7A3974 is a dark, desaturated magenta.

In the RGB color model it is made of 47.8% red, 22.4% green and 45.5% blue (122, 57, 116).

Its hue angle is 306°, with 36% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 53% magenta, 5% yellow and 52% black.

The closest named color is Bruise (#7E4071), a difference of 2.9 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.88:1).

#7A3974 color codes

HEX	`#7A3974`
RGB	`rgb(122, 57, 116)`
RGB percent	`rgb(47.8%, 22.4%, 45.5%)`
HSL	`hsl(306, 36%, 35%)`
HSV / HSB	`hsv(306, 53%, 48%)`
CMYK	`cmyk(0%, 53%, 5%, 52%)`
CIE LAB	`lab(34.65, 36.9, -21.33)`
CIE LCH	`lch(34.65, 42.62, 329.97)`
CIE XYZ	`xyz(12.641, 8.326, 17.461)`
Decimal	`8010100`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #7A3974, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #7A3974	Ratio	AA	AAA	AA large
Sample text	2.66:1	Fail	Fail	Fail
Sample text	7.88:1	Pass	Pass	Pass

#7A3974 as text on	Ratio	AA	AAA	AA large
Sample text	7.88:1	Pass	Pass	Pass
Sample text	2.66:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #7A3974 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #7a3974; }
.text { color: #7a3974; }
.border { border: 2px solid #7a3974; }
.transparent { background-color: rgb(122 57 116 / 50%); }
.gradient { background: linear-gradient(to right, #7a3974, #7a3953); }

Background

Text color

Border

Similar colors

Questions

What color is #7A3974?: #7A3974 is a dark, desaturated magenta, closest to the named color Bruise. It belongs to the purple family of colors.
What is the RGB value of #7A3974?: The RGB value is 122, 57, 116: 122 red, 57 green and 116 blue on a 0 to 255 scale.
What is the complementary color of #7A3974?: The complementary color is #397A3F, found by rotating the hue 180° on the color wheel.
Is black or white text better on #7A3974?: White text. Black text has a contrast ratio of 2.66:1 and white text 7.88:1. WCAG asks for at least 4.5:1 for normal text.