#783740 color
The hex color #783740 is a dark, desaturated red.
In the RGB color model it is made of 47.1% red, 21.6% green and 25.1% blue (120, 55, 64).
Its hue angle is 352°, with 37% saturation and 34% lightness. For print, the CMYK equivalent is 0% cyan, 54% magenta, 47% yellow and 53% black.
The closest named color is Köfte Brown (#773644), a difference of 2 ΔE, a small difference.
White text is the more readable choice on this background (contrast 8.68:1).
#783740 color codes
| HEX | #783740 | |
|---|---|---|
| RGB | rgb(120, 55, 64) | |
| RGB percent | rgb(47.1%, 21.6%, 25.1%) | |
| HSL | hsl(352, 37%, 34%) | |
| HSV / HSB | hsv(352, 54%, 47%) | |
| CMYK | cmyk(0%, 54%, 47%, 53%) | |
| CIE LAB | lab(32.03, 29.33, 8.03) | |
| CIE LCH | lch(32.03, 30.41, 15.3) | |
| CIE XYZ | xyz(10.038, 7.097, 5.691) | |
| Decimal | 7878464 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #783740, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #783740 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.42:1 | Fail | Fail | Fail |
| Sample text | 8.68:1 | Pass | Pass | Pass |
| #783740 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 8.68:1 | Pass | Pass | Pass |
| Sample text | 2.42:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #783740 looks to people with the most common types of color vision deficiency.
#444340Protanopia
no red cones#55503fDeuteranopia
no green cones#822f3aTritanopia
no blue cones#4b4b4bAchromatopsia
no color vision
CSS examples
.background { background-color: #783740; }
.text { color: #783740; }
.border { border: 2px solid #783740; }
.transparent { background-color: rgb(120 55 64 / 50%); }
.gradient { background: linear-gradient(to right, #783740, #784e37); }
Similar colors
#773644Köfte Brown#73383cCuba Libre#722f37Wine#773243Red Octopus#773344Satin Chocolate#7c2d37Paprika#7e3a3cWild Berry#85323cBlood Oath
Questions
- What color is #783740?
- #783740 is a dark, desaturated red, closest to the named color Köfte Brown. It belongs to the red family of colors.
- What is the RGB value of #783740?
- The RGB value is 120, 55, 64: 120 red, 55 green and 64 blue on a 0 to 255 scale.
- What is the complementary color of #783740?
- The complementary color is #37786F, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #783740?
- White text. Black text has a contrast ratio of 2.42:1 and white text 8.68:1. WCAG asks for at least 4.5:1 for normal text.