#7474BA color
The hex color #7474BA is a desaturated blue.
In the RGB color model it is made of 45.5% red, 45.5% green and 72.9% blue (116, 116, 186).
Its hue angle is 240°, with 34% saturation and 59% lightness. For print, the CMYK equivalent is 38% cyan, 38% magenta, 0% yellow and 27% black.
The closest named color is Venus Violet (#7A6DC0), a difference of 3.4 ΔE, a small difference.
Black text is the more readable choice on this background (contrast 4.95:1).
#7474BA color codes
| HEX | #7474BA | |
|---|---|---|
| RGB | rgb(116, 116, 186) | |
| RGB percent | rgb(45.5%, 45.5%, 72.9%) | |
| HSL | hsl(240, 34%, 59%) | |
| HSV / HSB | hsv(240, 38%, 73%) | |
| CMYK | cmyk(38%, 38%, 0%, 27%) | |
| CIE LAB | lab(51.55, 17.25, -36.88) | |
| CIE LCH | lch(51.55, 40.72, 295.07) | |
| CIE XYZ | xyz(22.308, 19.748, 49.081) | |
| Decimal | 7632058 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #7474BA, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #7474BA | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 4.95:1 | Pass | Fail | Pass |
| Sample text | 4.24:1 | Fail | Fail | Pass |
| #7474BA as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 4.24:1 | Fail | Fail | Pass |
| Sample text | 4.95:1 | Pass | Fail | Pass |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #7474BA looks to people with the most common types of color vision deficiency.
#5d7dbdProtanopia
no red cones#5a79b8Deuteranopia
no green cones#60818eTritanopia
no blue cones#7b7b7bAchromatopsia
no color vision
CSS examples
.background { background-color: #7474ba; }
.text { color: #7474ba; }
.border { border: 2px solid #7474ba; }
.transparent { background-color: rgb(116 116 186 / 50%); }
.gradient { background: linear-gradient(to right, #7474ba, #9774ba); }
Similar colors
#7a6dc0Venus Violet#6677bbFlood#636ca8Twinkle Night#5f6db0Loch Ness#8469bcLavish Spending#6d83bbOrbital#5d66aaBellflower#6f63a0Scampi
Closest common color name: Medium Purple.
Questions
- What color is #7474BA?
- #7474BA is a desaturated blue, closest to the named color Venus Violet. It belongs to the blue family of colors.
- What is the RGB value of #7474BA?
- The RGB value is 116, 116, 186: 116 red, 116 green and 186 blue on a 0 to 255 scale.
- What is the complementary color of #7474BA?
- The complementary color is #BABA74, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #7474BA?
- Black text. Black text has a contrast ratio of 4.95:1 and white text 4.24:1. WCAG asks for at least 4.5:1 for normal text.