#744DA4 color
The hex color #744DA4 is a desaturated violet.
In the RGB color model it is made of 45.5% red, 30.2% green and 64.3% blue (116, 77, 164).
Its hue angle is 267°, with 36% saturation and 47% lightness. For print, the CMYK equivalent is 29% cyan, 53% magenta, 0% yellow and 36% black.
The closest named color is Royal Purple (#7851A9), a difference of 1.5 ΔE, which is barely visible.
White text is the more readable choice on this background (contrast 6.29:1).
#744DA4 color codes
| HEX | #744DA4 | |
|---|---|---|
| RGB | rgb(116, 77, 164) | |
| RGB percent | rgb(45.5%, 30.2%, 64.3%) | |
| HSL | hsl(267, 36%, 47%) | |
| HSV / HSB | hsv(267, 53%, 64%) | |
| CMYK | cmyk(29%, 53%, 0%, 36%) | |
| CIE LAB | lab(40.74, 34.68, -41.11) | |
| CIE LCH | lch(40.74, 53.79, 310.15) | |
| CIE XYZ | xyz(16.556, 11.701, 36.501) | |
| Decimal | 7622052 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #744DA4, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #744DA4 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 3.34:1 | Fail | Fail | Pass |
| Sample text | 6.29:1 | Pass | Fail | Pass |
| #744DA4 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 6.29:1 | Pass | Fail | Pass |
| Sample text | 3.34:1 | Fail | Fail | Pass |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #744DA4 looks to people with the most common types of color vision deficiency.
#2f5fa7Protanopia
no red cones#3b60a2Deuteranopia
no green cones#6b5d71Tritanopia
no blue cones#606060Achromatopsia
no color vision
CSS examples
.background { background-color: #744da4; }
.text { color: #744da4; }
.border { border: 2px solid #744da4; }
.transparent { background-color: rgb(116 77 164 / 50%); }
.gradient { background: linear-gradient(to right, #744da4, #9f4da4); }
Similar colors
#7851a9Royal Purple#7851a9Royal Lavender#654ea3Ultrapurple Merge#6f58a6Prophet Violet#81459ePurple Pleasures#6b3fa0Poppy Pompadour#6f5698Passion Flower#715bb1Simply Purple
Questions
- What color is #744DA4?
- #744DA4 is a desaturated violet, closest to the named color Royal Purple. It belongs to the purple family of colors.
- What is the RGB value of #744DA4?
- The RGB value is 116, 77, 164: 116 red, 77 green and 164 blue on a 0 to 255 scale.
- What is the complementary color of #744DA4?
- The complementary color is #7DA44D, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #744DA4?
- White text. Black text has a contrast ratio of 3.34:1 and white text 6.29:1. WCAG asks for at least 4.5:1 for normal text.