What color is #744988?

#744988 is a desaturated magenta, closest to the named color Grapes of Italy. It belongs to the purple family of colors.

What is the RGB value of #744988?

The RGB value is 116, 73, 136: 116 red, 73 green and 136 blue on a 0 to 255 scale.

What is the complementary color of #744988?

The complementary color is #5D8849, found by rotating the hue 180° on the color wheel.

Is black or white text better on #744988?

White text. Black text has a contrast ratio of 3.05:1 and white text 6.88:1. WCAG asks for at least 4.5:1 for normal text.

#744988 color

#744988 rgb(116, 73, 136)

Shades of purple

The hex color #744988 is a desaturated magenta.

In the RGB color model it is made of 45.5% red, 28.6% green and 53.3% blue (116, 73, 136).

Its hue angle is 281°, with 30% saturation and 41% lightness. For print, the CMYK equivalent is 15% cyan, 46% magenta, 0% yellow and 47% black.

The closest named color is Grapes of Italy (#714A8B), a difference of 1.2 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 6.88:1).

#744988 color codes

HEX	`#744988`
RGB	`rgb(116, 73, 136)`
RGB percent	`rgb(45.5%, 28.6%, 53.3%)`
HSL	`hsl(281, 30%, 41%)`
HSV / HSB	`hsv(281, 46%, 53%)`
CMYK	`cmyk(15%, 46%, 0%, 47%)`
CIE LAB	`lab(38.3, 30.19, -28.08)`
CIE LCH	`lch(38.3, 41.23, 317.08)`
CIE XYZ	`xyz(14.028, 10.256, 24.528)`
Decimal	`7621000`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #744988, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #744988	Ratio	AA	AAA	AA large
Sample text	3.05:1	Fail	Fail	Pass
Sample text	6.88:1	Pass	Fail	Pass

#744988 as text on	Ratio	AA	AAA	AA large
Sample text	6.88:1	Pass	Fail	Pass
Sample text	3.05:1	Fail	Fail	Pass

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #744988 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #744988; }
.text { color: #744988; }
.border { border: 2px solid #744988; }
.transparent { background-color: rgb(116 73 136 / 50%); }
.gradient { background: linear-gradient(to right, #744988, #88497c); }

Background

Text color

Border

Similar colors

Closest common color name: Plum.

Questions

What color is #744988?: #744988 is a desaturated magenta, closest to the named color Grapes of Italy. It belongs to the purple family of colors.
What is the RGB value of #744988?: The RGB value is 116, 73, 136: 116 red, 73 green and 136 blue on a 0 to 255 scale.
What is the complementary color of #744988?: The complementary color is #5D8849, found by rotating the hue 180° on the color wheel.
Is black or white text better on #744988?: White text. Black text has a contrast ratio of 3.05:1 and white text 6.88:1. WCAG asks for at least 4.5:1 for normal text.