What color is #744660?

#744660 is a dark, grayish rose, closest to the named color Magician’s Cloak. It belongs to the purple family of colors.

What is the RGB value of #744660?

The RGB value is 116, 70, 96: 116 red, 70 green and 96 blue on a 0 to 255 scale.

What is the complementary color of #744660?

The complementary color is #46745A, found by rotating the hue 180° on the color wheel.

Is black or white text better on #744660?

White text. Black text has a contrast ratio of 2.79:1 and white text 7.53:1. WCAG asks for at least 4.5:1 for normal text.

#744660 color

#744660 rgb(116, 70, 96)

Shades of purple

The hex color #744660 is a dark, grayish rose.

In the RGB color model it is made of 45.5% red, 27.5% green and 37.6% blue (116, 70, 96).

Its hue angle is 326°, with 25% saturation and 36% lightness. For print, the CMYK equivalent is 0% cyan, 40% magenta, 17% yellow and 55% black.

The closest named color is Magician’s Cloak (#784467), a difference of 2.7 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.53:1).

#744660 color codes

HEX	`#744660`
RGB	`rgb(116, 70, 96)`
RGB percent	`rgb(45.5%, 27.5%, 37.6%)`
HSL	`hsl(326, 25%, 36%)`
HSV / HSB	`hsv(326, 40%, 45%)`
CMYK	`cmyk(0%, 40%, 17%, 55%)`
CIE LAB	`lab(35.87, 23.77, -6.95)`
CIE LCH	`lch(35.87, 24.77, 343.7)`
CIE XYZ	`xyz(11.504, 8.939, 12.183)`
Decimal	`7620192`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #744660, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #744660	Ratio	AA	AAA	AA large
Sample text	2.79:1	Fail	Fail	Fail
Sample text	7.53:1	Pass	Pass	Pass

#744660 as text on	Ratio	AA	AAA	AA large
Sample text	7.53:1	Pass	Pass	Pass
Sample text	2.79:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #744660 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #744660; }
.text { color: #744660; }
.border { border: 2px solid #744660; }
.transparent { background-color: rgb(116 70 96 / 50%); }
.gradient { background: linear-gradient(to right, #744660, #744649); }

Background

Text color

Border

Similar colors

Questions

What color is #744660?: #744660 is a dark, grayish rose, closest to the named color Magician’s Cloak. It belongs to the purple family of colors.
What is the RGB value of #744660?: The RGB value is 116, 70, 96: 116 red, 70 green and 96 blue on a 0 to 255 scale.
What is the complementary color of #744660?: The complementary color is #46745A, found by rotating the hue 180° on the color wheel.
Is black or white text better on #744660?: White text. Black text has a contrast ratio of 2.79:1 and white text 7.53:1. WCAG asks for at least 4.5:1 for normal text.