What color is #744470?

#744470 is a dark, desaturated magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.

What is the RGB value of #744470?

The RGB value is 116, 68, 112: 116 red, 68 green and 112 blue on a 0 to 255 scale.

What is the complementary color of #744470?

The complementary color is #447448, found by rotating the hue 180° on the color wheel.

Is black or white text better on #744470?

White text. Black text has a contrast ratio of 2.8:1 and white text 7.49:1. WCAG asks for at least 4.5:1 for normal text.

#744470 color

#744470 rgb(116, 68, 112)

Shades of purple

The hex color #744470 is a dark, desaturated magenta.

In the RGB color model it is made of 45.5% red, 26.7% green and 43.9% blue (116, 68, 112).

Its hue angle is 305°, with 26% saturation and 36% lightness. For print, the CMYK equivalent is 0% cyan, 41% magenta, 3% yellow and 55% black.

The closest named color is Purple Passion (#784674), a difference of 1.1 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 7.49:1).

#744470 color codes

HEX	`#744470`
RGB	`rgb(116, 68, 112)`
RGB percent	`rgb(45.5%, 26.7%, 43.9%)`
HSL	`hsl(305, 26%, 36%)`
HSV / HSB	`hsv(305, 41%, 45%)`
CMYK	`cmyk(0%, 41%, 3%, 55%)`
CIE LAB	`lab(36.02, 27.96, -16.78)`
CIE LCH	`lch(36.02, 32.61, 329.03)`
CIE XYZ	`xyz(12.194, 9.018, 16.424)`
Decimal	`7619696`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #744470, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #744470	Ratio	AA	AAA	AA large
Sample text	2.8:1	Fail	Fail	Fail
Sample text	7.49:1	Pass	Pass	Pass

#744470 as text on	Ratio	AA	AAA	AA large
Sample text	7.49:1	Pass	Pass	Pass
Sample text	2.8:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #744470 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #744470; }
.text { color: #744470; }
.border { border: 2px solid #744470; }
.transparent { background-color: rgb(116 68 112 / 50%); }
.gradient { background: linear-gradient(to right, #744470, #744458); }

Background

Text color

Border

Similar colors

Closest common color name: Plum.

Questions

What color is #744470?: #744470 is a dark, desaturated magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.
What is the RGB value of #744470?: The RGB value is 116, 68, 112: 116 red, 68 green and 112 blue on a 0 to 255 scale.
What is the complementary color of #744470?: The complementary color is #447448, found by rotating the hue 180° on the color wheel.
Is black or white text better on #744470?: White text. Black text has a contrast ratio of 2.8:1 and white text 7.49:1. WCAG asks for at least 4.5:1 for normal text.