#744140 color
The hex color #744140 is a dark, desaturated red.
In the RGB color model it is made of 45.5% red, 25.5% green and 25.1% blue (116, 65, 64).
Its hue angle is 1°, with 29% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 44% magenta, 45% yellow and 55% black.
The closest named color is Wine Cellar (#70403D), a difference of 1.3 ΔE, which is barely visible.
White text is the more readable choice on this background (contrast 8.16:1).
#744140 color codes
| HEX | #744140 | |
|---|---|---|
| RGB | rgb(116, 65, 64) | |
| RGB percent | rgb(45.5%, 25.5%, 25.1%) | |
| HSL | hsl(1, 29%, 35%) | |
| HSV / HSB | hsv(1, 45%, 45%) | |
| CMYK | cmyk(0%, 44%, 45%, 55%) | |
| CIE LAB | lab(33.7, 21.97, 10.26) | |
| CIE LCH | lch(33.7, 24.25, 25.04) | |
| CIE XYZ | xyz(10.019, 7.865, 5.84) | |
| Decimal | 7618880 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #744140, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #744140 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.57:1 | Fail | Fail | Fail |
| Sample text | 8.16:1 | Pass | Pass | Pass |
| #744140 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 8.16:1 | Pass | Pass | Pass |
| Sample text | 2.57:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #744140 looks to people with the most common types of color vision deficiency.
#4c4940Protanopia
no red cones#58533fDeuteranopia
no green cones#7d3b41Tritanopia
no blue cones#4f4f4fAchromatopsia
no color vision
CSS examples
.background { background-color: #744140; }
.text { color: #744140; }
.border { border: 2px solid #744140; }
.transparent { background-color: rgb(116 65 64 / 50%); }
.gradient { background: linear-gradient(to right, #744140, #745b40); }
Similar colors
#70403dWine Cellar#713e39Single Origin#73383cCuba Libre#683939Hot Chocolate#804741Sly Fox#7e3a3cWild Berry#693f43Red Rumour#763c33Crown of Thorns
Closest common color name: Wine.
Questions
- What color is #744140?
- #744140 is a dark, desaturated red, closest to the named color Wine Cellar. It belongs to the red family of colors.
- What is the RGB value of #744140?
- The RGB value is 116, 65, 64: 116 red, 65 green and 64 blue on a 0 to 255 scale.
- What is the complementary color of #744140?
- The complementary color is #407374, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #744140?
- White text. Black text has a contrast ratio of 2.57:1 and white text 8.16:1. WCAG asks for at least 4.5:1 for normal text.