#743F63 color
The hex color #743F63 is a dark, desaturated magenta.
In the RGB color model it is made of 45.5% red, 24.7% green and 38.8% blue (116, 63, 99).
Its hue angle is 319°, with 30% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 46% magenta, 15% yellow and 55% black.
The closest named color is Magician’s Cloak (#784467), a difference of 1.6 ΔE, which is barely visible.
White text is the more readable choice on this background (contrast 7.97:1).
#743F63 color codes
| HEX | #743F63 | |
|---|---|---|
| RGB | rgb(116, 63, 99) | |
| RGB percent | rgb(45.5%, 24.7%, 38.8%) | |
| HSL | hsl(319, 30%, 35%) | |
| HSV / HSB | hsv(319, 46%, 45%) | |
| CMYK | cmyk(0%, 46%, 15%, 55%) | |
| CIE LAB | lab(34.33, 28.41, -11.16) | |
| CIE LCH | lch(34.33, 30.52, 338.55) | |
| CIE XYZ | xyz(11.232, 8.17, 12.787) | |
| Decimal | 7618403 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #743F63, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #743F63 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.63:1 | Fail | Fail | Fail |
| Sample text | 7.97:1 | Pass | Pass | Pass |
| #743F63 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 7.97:1 | Pass | Pass | Pass |
| Sample text | 2.63:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #743F63 looks to people with the most common types of color vision deficiency.
#414c64Protanopia
no red cones#4f5462Deuteranopia
no green cones#7a404cTritanopia
no blue cones#515151Achromatopsia
no color vision
CSS examples
.background { background-color: #743f63; }
.text { color: #743f63; }
.border { border: 2px solid #743f63; }
.transparent { background-color: rgb(116 63 99 / 50%); }
.gradient { background: linear-gradient(to right, #743f63, #743f49); }
Similar colors
#784467Magician’s Cloak#753a58Passionate Plum#7e4071Bruise#82476fGrape Kiss#853c69Midnight Aubergine#654161Royal Plum#7f4774Magic Magenta#784674Purple Passion
Closest common color name: Byzantium.
Questions
- What color is #743F63?
- #743F63 is a dark, desaturated magenta, closest to the named color Magician’s Cloak. It belongs to the purple family of colors.
- What is the RGB value of #743F63?
- The RGB value is 116, 63, 99: 116 red, 63 green and 99 blue on a 0 to 255 scale.
- What is the complementary color of #743F63?
- The complementary color is #3F7450, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #743F63?
- White text. Black text has a contrast ratio of 2.63:1 and white text 7.97:1. WCAG asks for at least 4.5:1 for normal text.