What color is #743354?

#743354 is a dark, desaturated rose, closest to the named color Passionate Plum. It belongs to the purple family of colors.

What is the RGB value of #743354?

The RGB value is 116, 51, 84: 116 red, 51 green and 84 blue on a 0 to 255 scale.

What is the complementary color of #743354?

The complementary color is #337453, found by rotating the hue 180° on the color wheel.

Is black or white text better on #743354?

White text. Black text has a contrast ratio of 2.34:1 and white text 8.96:1. WCAG asks for at least 4.5:1 for normal text.

#743354 color

#743354 rgb(116, 51, 84)

Shades of purple

The hex color #743354 is a dark, desaturated rose.

In the RGB color model it is made of 45.5% red, 20% green and 32.9% blue (116, 51, 84).

Its hue angle is 330°, with 39% saturation and 33% lightness. For print, the CMYK equivalent is 0% cyan, 56% magenta, 28% yellow and 55% black.

The closest named color is Passionate Plum (#753A58), a difference of 1.9 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 8.96:1).

#743354 color codes

HEX	`#743354`
RGB	`rgb(116, 51, 84)`
RGB percent	`rgb(45.5%, 20%, 32.9%)`
HSL	`hsl(330, 39%, 33%)`
HSV / HSB	`hsv(330, 56%, 45%)`
CMYK	`cmyk(0%, 56%, 28%, 55%)`
CIE LAB	`lab(31.16, 32.64, -6.31)`
CIE LCH	`lch(31.16, 33.25, 349.06)`
CIE XYZ	`xyz(9.987, 6.722, 9.157)`
Decimal	`7615316`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #743354, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #743354	Ratio	AA	AAA	AA large
Sample text	2.34:1	Fail	Fail	Fail
Sample text	8.96:1	Pass	Pass	Pass

#743354 as text on	Ratio	AA	AAA	AA large
Sample text	8.96:1	Pass	Pass	Pass
Sample text	2.34:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #743354 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #743354; }
.text { color: #743354; }
.border { border: 2px solid #743354; }
.transparent { background-color: rgb(116 51 84 / 50%); }
.gradient { background: linear-gradient(to right, #743354, #743333); }

Background

Text color

Border

Similar colors

Closest common color name: Byzantium.

Questions

What color is #743354?: #743354 is a dark, desaturated rose, closest to the named color Passionate Plum. It belongs to the purple family of colors.
What is the RGB value of #743354?: The RGB value is 116, 51, 84: 116 red, 51 green and 84 blue on a 0 to 255 scale.
What is the complementary color of #743354?: The complementary color is #337453, found by rotating the hue 180° on the color wheel.
Is black or white text better on #743354?: White text. Black text has a contrast ratio of 2.34:1 and white text 8.96:1. WCAG asks for at least 4.5:1 for normal text.