What color is #740027?

#740027 is a dark, vivid rose, closest to the named color Bordeaux. It belongs to the red family of colors.

What is the RGB value of #740027?

The RGB value is 116, 0, 39: 116 red, 0 green and 39 blue on a 0 to 255 scale.

What is the complementary color of #740027?

The complementary color is #00744D, found by rotating the hue 180° on the color wheel.

Is black or white text better on #740027?

White text. Black text has a contrast ratio of 1.77:1 and white text 11.85:1. WCAG asks for at least 4.5:1 for normal text.

#740027 color

#740027 rgb(116, 0, 39)

Shades of red

The hex color #740027 is a dark, vivid rose.

In the RGB color model it is made of 45.5% red, 0% green and 15.3% blue (116, 0, 39).

Its hue angle is 340°, with 100% saturation and 23% lightness. For print, the CMYK equivalent is 0% cyan, 100% magenta, 66% yellow and 55% black.

The closest named color is Bordeaux (#7B002C), a difference of 1.6 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 11.85:1).

#740027 color codes

HEX	`#740027`
RGB	`rgb(116, 0, 39)`
RGB percent	`rgb(45.5%, 0%, 15.3%)`
HSL	`hsl(340, 100%, 23%)`
HSV / HSB	`hsv(340, 100%, 45%)`
CMYK	`cmyk(0%, 100%, 66%, 55%)`
CIE LAB	`lab(23.21, 46.13, 12.59)`
CIE LCH	`lch(23.21, 47.82, 15.26)`
CIE XYZ	`xyz(7.57, 3.861, 2.266)`
Decimal	`7602215`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #740027, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #740027	Ratio	AA	AAA	AA large
Sample text	1.77:1	Fail	Fail	Fail
Sample text	11.85:1	Pass	Pass	Pass

#740027 as text on	Ratio	AA	AAA	AA large
Sample text	11.85:1	Pass	Pass	Pass
Sample text	1.77:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #740027 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #740027; }
.text { color: #740027; }
.border { border: 2px solid #740027; }
.transparent { background-color: rgb(116 0 39 / 50%); }
.gradient { background: linear-gradient(to right, #740027, #741300); }

Background

Text color

Border

Similar colors

Closest common color name: Burgundy.

Questions

What color is #740027?: #740027 is a dark, vivid rose, closest to the named color Bordeaux. It belongs to the red family of colors.
What is the RGB value of #740027?: The RGB value is 116, 0, 39: 116 red, 0 green and 39 blue on a 0 to 255 scale.
What is the complementary color of #740027?: The complementary color is #00744D, found by rotating the hue 180° on the color wheel.
Is black or white text better on #740027?: White text. Black text has a contrast ratio of 1.77:1 and white text 11.85:1. WCAG asks for at least 4.5:1 for normal text.