#73696B color
The hex color #73696B is a gray.
In the RGB color model it is made of 45.1% red, 41.2% green and 42% blue (115, 105, 107).
Its hue angle is 348°, with 5% saturation and 43% lightness. For print, the CMYK equivalent is 0% cyan, 9% magenta, 7% yellow and 55% black.
The closest named color is Acoustic Brown (#766B69), a difference of 2.3 ΔE, a small difference.
White text is the more readable choice on this background (contrast 5.3:1).
#73696B color codes
| HEX | #73696B | |
|---|---|---|
| RGB | rgb(115, 105, 107) | |
| RGB percent | rgb(45.1%, 41.2%, 42%) | |
| HSL | hsl(348, 5%, 43%) | |
| HSV / HSB | hsv(348, 9%, 45%) | |
| CMYK | cmyk(0%, 9%, 7%, 55%) | |
| CIE LAB | lab(45.37, 4.31, 0.3) | |
| CIE LCH | lch(45.37, 4.32, 4.02) | |
| CIE XYZ | xyz(14.775, 14.81, 15.987) | |
| Decimal | 7563627 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #73696B, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #73696B | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 3.96:1 | Fail | Fail | Pass |
| Sample text | 5.3:1 | Pass | Fail | Pass |
| #73696B as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 5.3:1 | Pass | Fail | Pass |
| Sample text | 3.96:1 | Fail | Fail | Pass |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #73696B looks to people with the most common types of color vision deficiency.
#6a6a6bProtanopia
no red cones#6c6c6bDeuteranopia
no green cones#75686aTritanopia
no blue cones#6b6b6bAchromatopsia
no color vision
CSS examples
.background { background-color: #73696b; }
.text { color: #73696b; }
.border { border: 2px solid #73696b; }
.transparent { background-color: rgb(115 105 107 / 50%); }
.gradient { background: linear-gradient(to right, #73696b, #736c69); }
Similar colors
#766b69Acoustic Brown#7c7173Empress#676168Excalibur#756f6bAnchovy#7b737bCement Feet#6d6c6cDove Gray#757374Bank Vault#737274Paris Paving
Questions
- What color is #73696B?
- #73696B is a gray, closest to the named color Acoustic Brown. It belongs to the gray family of colors.
- What is the RGB value of #73696B?
- The RGB value is 115, 105, 107: 115 red, 105 green and 107 blue on a 0 to 255 scale.
- What is the complementary color of #73696B?
- The complementary color is #697371, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #73696B?
- White text. Black text has a contrast ratio of 3.96:1 and white text 5.3:1. WCAG asks for at least 4.5:1 for normal text.