#734B40 color
The hex color #734B40 is a dark, desaturated red.
In the RGB color model it is made of 45.1% red, 29.4% green and 25.1% blue (115, 75, 64).
Its hue angle is 13°, with 28% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 35% magenta, 44% yellow and 55% black.
The closest named color is Roasted (#785246), a difference of 2.4 ΔE, a small difference.
White text is the more readable choice on this background (contrast 7.47:1).
#734B40 color codes
| HEX | #734B40 | |
|---|---|---|
| RGB | rgb(115, 75, 64) | |
| RGB percent | rgb(45.1%, 29.4%, 25.1%) | |
| HSL | hsl(13, 28%, 35%) | |
| HSV / HSB | hsv(13, 44%, 45%) | |
| CMYK | cmyk(0%, 35%, 44%, 55%) | |
| CIE LAB | lab(36.08, 15.54, 13.5) | |
| CIE LCH | lch(36.08, 20.58, 40.99) | |
| CIE XYZ | xyz(10.512, 9.048, 6.042) | |
| Decimal | 7555904 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #734B40, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #734B40 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.81:1 | Fail | Fail | Fail |
| Sample text | 7.47:1 | Pass | Pass | Pass |
| #734B40 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 7.47:1 | Pass | Pass | Pass |
| Sample text | 2.81:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #734B40 looks to people with the most common types of color vision deficiency.
#54503fProtanopia
no red cones#5e5840Deuteranopia
no green cones#7c4548Tritanopia
no blue cones#555555Achromatopsia
no color vision
CSS examples
.background { background-color: #734b40; }
.text { color: #734b40; }
.border { border: 2px solid #734b40; }
.transparent { background-color: rgb(115 75 64 / 50%); }
.gradient { background: linear-gradient(to right, #734b40, #736540); }
Similar colors
#785246Roasted#704a3aCappuccino#715145Bigfoot#7a463aChocolate Magma#6e4534Brisket#7e4a3bNutmeg#664238Brunette#6d4433Noble Chocolate
Closest common color name: Coffee.
Questions
- What color is #734B40?
- #734B40 is a dark, desaturated red, closest to the named color Roasted. It belongs to the brown family of colors.
- What is the RGB value of #734B40?
- The RGB value is 115, 75, 64: 115 red, 75 green and 64 blue on a 0 to 255 scale.
- What is the complementary color of #734B40?
- The complementary color is #406873, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #734B40?
- White text. Black text has a contrast ratio of 2.81:1 and white text 7.47:1. WCAG asks for at least 4.5:1 for normal text.