What color is #734A68?

#734A68 is a dark, grayish magenta, closest to the named color Magician’s Cloak. It belongs to the purple family of colors.

What is the RGB value of #734A68?

The RGB value is 115, 74, 104: 115 red, 74 green and 104 blue on a 0 to 255 scale.

What is the complementary color of #734A68?

The complementary color is #4A7355, found by rotating the hue 180° on the color wheel.

Is black or white text better on #734A68?

White text. Black text has a contrast ratio of 2.91:1 and white text 7.22:1. WCAG asks for at least 4.5:1 for normal text.

#734A68 color

#734A68 rgb(115, 74, 104)

Shades of purple

The hex color #734A68 is a dark, grayish magenta.

In the RGB color model it is made of 45.1% red, 29% green and 40.8% blue (115, 74, 104).

Its hue angle is 316°, with 22% saturation and 37% lightness. For print, the CMYK equivalent is 0% cyan, 36% magenta, 10% yellow and 55% black.

The closest named color is Magician’s Cloak (#784467), a difference of 2.7 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.22:1).

#734A68 color codes

HEX	`#734A68`
RGB	`rgb(115, 74, 104)`
RGB percent	`rgb(45.1%, 29%, 40.8%)`
HSL	`hsl(316, 22%, 37%)`
HSV / HSB	`hsv(316, 36%, 45%)`
CMYK	`cmyk(0%, 36%, 10%, 55%)`
CIE LAB	`lab(37.01, 22.47, -10.27)`
CIE LCH	`lch(37.01, 24.71, 335.43)`
CIE XYZ	`xyz(12.018, 9.542, 14.303)`
Decimal	`7555688`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #734A68, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #734A68	Ratio	AA	AAA	AA large
Sample text	2.91:1	Fail	Fail	Fail
Sample text	7.22:1	Pass	Pass	Pass

#734A68 as text on	Ratio	AA	AAA	AA large
Sample text	7.22:1	Pass	Pass	Pass
Sample text	2.91:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #734A68 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #734a68; }
.text { color: #734a68; }
.border { border: 2px solid #734a68; }
.transparent { background-color: rgb(115 74 104 / 50%); }
.gradient { background: linear-gradient(to right, #734a68, #734a54); }

Background

Text color

Border

Similar colors

Closest common color name: Eggplant.

Questions

What color is #734A68?: #734A68 is a dark, grayish magenta, closest to the named color Magician’s Cloak. It belongs to the purple family of colors.
What is the RGB value of #734A68?: The RGB value is 115, 74, 104: 115 red, 74 green and 104 blue on a 0 to 255 scale.
What is the complementary color of #734A68?: The complementary color is #4A7355, found by rotating the hue 180° on the color wheel.
Is black or white text better on #734A68?: White text. Black text has a contrast ratio of 2.91:1 and white text 7.22:1. WCAG asks for at least 4.5:1 for normal text.