What color is #73496B?

#73496B is a dark, grayish magenta, closest to the named color Magician’s Cloak. It belongs to the purple family of colors.

What is the RGB value of #73496B?

The RGB value is 115, 73, 107: 115 red, 73 green and 107 blue on a 0 to 255 scale.

What is the complementary color of #73496B?

The complementary color is #497351, found by rotating the hue 180° on the color wheel.

Is black or white text better on #73496B?

White text. Black text has a contrast ratio of 2.89:1 and white text 7.26:1. WCAG asks for at least 4.5:1 for normal text.

#73496B color

#73496B rgb(115, 73, 107)

Shades of purple

The hex color #73496B is a dark, grayish magenta.

In the RGB color model it is made of 45.1% red, 28.6% green and 42% blue (115, 73, 107).

Its hue angle is 311°, with 22% saturation and 37% lightness. For print, the CMYK equivalent is 0% cyan, 37% magenta, 7% yellow and 55% black.

The closest named color is Magician’s Cloak (#784467), a difference of 2.5 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.26:1).

#73496B color codes

HEX	`#73496B`
RGB	`rgb(115, 73, 107)`
RGB percent	`rgb(45.1%, 28.6%, 42%)`
HSL	`hsl(311, 22%, 37%)`
HSV / HSB	`hsv(311, 37%, 45%)`
CMYK	`cmyk(0%, 37%, 7%, 55%)`
CIE LAB	`lab(36.88, 23.65, -12.35)`
CIE LCH	`lch(36.88, 26.68, 332.43)`
CIE XYZ	`xyz(12.107, 9.472, 15.098)`
Decimal	`7555435`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #73496B, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #73496B	Ratio	AA	AAA	AA large
Sample text	2.89:1	Fail	Fail	Fail
Sample text	7.26:1	Pass	Pass	Pass

#73496B as text on	Ratio	AA	AAA	AA large
Sample text	7.26:1	Pass	Pass	Pass
Sample text	2.89:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #73496B looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #73496b; }
.text { color: #73496b; }
.border { border: 2px solid #73496b; }
.transparent { background-color: rgb(115 73 107 / 50%); }
.gradient { background: linear-gradient(to right, #73496b, #734956); }

Background

Text color

Border

Similar colors

Closest common color name: Eggplant.

Questions

What color is #73496B?: #73496B is a dark, grayish magenta, closest to the named color Magician’s Cloak. It belongs to the purple family of colors.
What is the RGB value of #73496B?: The RGB value is 115, 73, 107: 115 red, 73 green and 107 blue on a 0 to 255 scale.
What is the complementary color of #73496B?: The complementary color is #497351, found by rotating the hue 180° on the color wheel.
Is black or white text better on #73496B?: White text. Black text has a contrast ratio of 2.89:1 and white text 7.26:1. WCAG asks for at least 4.5:1 for normal text.