What color is #734673?

#734673 is a dark, grayish magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.

What is the RGB value of #734673?

The RGB value is 115, 70, 115: 115 red, 70 green and 115 blue on a 0 to 255 scale.

What is the complementary color of #734673?

The complementary color is #467346, found by rotating the hue 180° on the color wheel.

Is black or white text better on #734673?

White text. Black text has a contrast ratio of 2.85:1 and white text 7.36:1. WCAG asks for at least 4.5:1 for normal text.

#734673 color

#734673 rgb(115, 70, 115)

Shades of purple

The hex color #734673 is a dark, grayish magenta.

In the RGB color model it is made of 45.1% red, 27.5% green and 45.1% blue (115, 70, 115).

Its hue angle is 300°, with 24% saturation and 36% lightness. For print, the CMYK equivalent is 0% cyan, 39% magenta, 0% yellow and 55% black.

The closest named color is Purple Passion (#784674), a difference of 1.2 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 7.36:1).

#734673 color codes

HEX	`#734673`
RGB	`rgb(115, 70, 115)`
RGB percent	`rgb(45.1%, 27.5%, 45.1%)`
HSL	`hsl(300, 24%, 36%)`
HSV / HSB	`hsv(300, 39%, 45%)`
CMYK	`cmyk(0%, 39%, 0%, 55%)`
CIE LAB	`lab(36.49, 27.04, -17.94)`
CIE LCH	`lch(36.49, 32.45, 326.44)`
CIE XYZ	`xyz(12.355, 9.263, 17.354)`
Decimal	`7554675`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #734673, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #734673	Ratio	AA	AAA	AA large
Sample text	2.85:1	Fail	Fail	Fail
Sample text	7.36:1	Pass	Pass	Pass

#734673 as text on	Ratio	AA	AAA	AA large
Sample text	7.36:1	Pass	Pass	Pass
Sample text	2.85:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #734673 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #734673; }
.text { color: #734673; }
.border { border: 2px solid #734673; }
.transparent { background-color: rgb(115 70 115 / 50%); }
.gradient { background: linear-gradient(to right, #734673, #73465d); }

Background

Text color

Border

Similar colors

Closest common color name: Plum.

Questions

What color is #734673?: #734673 is a dark, grayish magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.
What is the RGB value of #734673?: The RGB value is 115, 70, 115: 115 red, 70 green and 115 blue on a 0 to 255 scale.
What is the complementary color of #734673?: The complementary color is #467346, found by rotating the hue 180° on the color wheel.
Is black or white text better on #734673?: White text. Black text has a contrast ratio of 2.85:1 and white text 7.36:1. WCAG asks for at least 4.5:1 for normal text.