What color is #724B78?

#724B78 is a grayish magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.

What is the RGB value of #724B78?

The RGB value is 114, 75, 120: 114 red, 75 green and 120 blue on a 0 to 255 scale.

What is the complementary color of #724B78?

The complementary color is #51784B, found by rotating the hue 180° on the color wheel.

Is black or white text better on #724B78?

White text. Black text has a contrast ratio of 2.99:1 and white text 7.02:1. WCAG asks for at least 4.5:1 for normal text.

#724B78 color

#724B78 rgb(114, 75, 120)

Shades of purple

The hex color #724B78 is a grayish magenta.

In the RGB color model it is made of 44.7% red, 29.4% green and 47.1% blue (114, 75, 120).

Its hue angle is 292°, with 23% saturation and 38% lightness. For print, the CMYK equivalent is 5% cyan, 37% magenta, 0% yellow and 53% black.

The closest named color is Purple Passion (#784674), a difference of 2.6 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.02:1).

#724B78 color codes

HEX	`#724B78`
RGB	`rgb(114, 75, 120)`
RGB percent	`rgb(44.7%, 29.4%, 47.1%)`
HSL	`hsl(292, 23%, 38%)`
HSV / HSB	`hsv(292, 37%, 47%)`
CMYK	`cmyk(5%, 37%, 0%, 53%)`
CIE LAB	`lab(37.78, 24.77, -19.06)`
CIE LCH	`lch(37.78, 31.26, 322.43)`
CIE XYZ	`xyz(12.845, 9.966, 19.013)`
Decimal	`7490424`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #724B78, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #724B78	Ratio	AA	AAA	AA large
Sample text	2.99:1	Fail	Fail	Fail
Sample text	7.02:1	Pass	Pass	Pass

#724B78 as text on	Ratio	AA	AAA	AA large
Sample text	7.02:1	Pass	Pass	Pass
Sample text	2.99:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #724B78 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #724b78; }
.text { color: #724b78; }
.border { border: 2px solid #724b78; }
.transparent { background-color: rgb(114 75 120 / 50%); }
.gradient { background: linear-gradient(to right, #724b78, #784b68); }

Background

Text color

Border

Similar colors

Closest common color name: Plum.

Questions

What color is #724B78?: #724B78 is a grayish magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.
What is the RGB value of #724B78?: The RGB value is 114, 75, 120: 114 red, 75 green and 120 blue on a 0 to 255 scale.
What is the complementary color of #724B78?: The complementary color is #51784B, found by rotating the hue 180° on the color wheel.
Is black or white text better on #724B78?: White text. Black text has a contrast ratio of 2.99:1 and white text 7.02:1. WCAG asks for at least 4.5:1 for normal text.