What color is #724A49?

#724A49 is a dark, grayish red, closest to the named color Veil of Cinder. It belongs to the red family of colors.

What is the RGB value of #724A49?

The RGB value is 114, 74, 73: 114 red, 74 green and 73 blue on a 0 to 255 scale.

What is the complementary color of #724A49?

The complementary color is #497172, found by rotating the hue 180° on the color wheel.

Is black or white text better on #724A49?

White text. Black text has a contrast ratio of 2.79:1 and white text 7.52:1. WCAG asks for at least 4.5:1 for normal text.

#724A49 color

#724A49 rgb(114, 74, 73)

Shades of red

The hex color #724A49 is a dark, grayish red.

In the RGB color model it is made of 44.7% red, 29% green and 28.6% blue (114, 74, 73).

Its hue angle is 1°, with 22% saturation and 37% lightness. For print, the CMYK equivalent is 0% cyan, 35% magenta, 36% yellow and 55% black.

The closest named color is Veil of Cinder (#784F50), a difference of 2.1 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.52:1).

#724A49 color codes

HEX	`#724A49`
RGB	`rgb(114, 74, 73)`
RGB percent	`rgb(44.7%, 29%, 28.6%)`
HSL	`hsl(1, 22%, 37%)`
HSV / HSB	`hsv(1, 36%, 45%)`
CMYK	`cmyk(0%, 35%, 36%, 55%)`
CIE LAB	`lab(35.9, 16.89, 7.6)`
CIE LCH	`lch(35.9, 18.52, 24.22)`
CIE XYZ	`xyz(10.591, 8.957, 7.473)`
Decimal	`7490121`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #724A49, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #724A49	Ratio	AA	AAA	AA large
Sample text	2.79:1	Fail	Fail	Fail
Sample text	7.52:1	Pass	Pass	Pass

#724A49 as text on	Ratio	AA	AAA	AA large
Sample text	7.52:1	Pass	Pass	Pass
Sample text	2.79:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #724A49 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #724a49; }
.text { color: #724a49; }
.border { border: 2px solid #724a49; }
.transparent { background-color: rgb(114 74 73 / 50%); }
.gradient { background: linear-gradient(to right, #724a49, #725f49); }

Background

Text color

Border

Similar colors

Closest common color name: Wine.

Questions

What color is #724A49?: #724A49 is a dark, grayish red, closest to the named color Veil of Cinder. It belongs to the red family of colors.
What is the RGB value of #724A49?: The RGB value is 114, 74, 73: 114 red, 74 green and 73 blue on a 0 to 255 scale.
What is the complementary color of #724A49?: The complementary color is #497172, found by rotating the hue 180° on the color wheel.
Is black or white text better on #724A49?: White text. Black text has a contrast ratio of 2.79:1 and white text 7.52:1. WCAG asks for at least 4.5:1 for normal text.