What color is #724A3F?

#724A3F is a dark, desaturated red, closest to the named color Cappuccino. It belongs to the brown family of colors.

What is the RGB value of #724A3F?

The RGB value is 114, 74, 63: 114 red, 74 green and 63 blue on a 0 to 255 scale.

What is the complementary color of #724A3F?

The complementary color is #3F6772, found by rotating the hue 180° on the color wheel.

Is black or white text better on #724A3F?

White text. Black text has a contrast ratio of 2.77:1 and white text 7.59:1. WCAG asks for at least 4.5:1 for normal text.

#724A3F color

#724A3F rgb(114, 74, 63)

Shades of brown

The hex color #724A3F is a dark, desaturated red.

In the RGB color model it is made of 44.7% red, 29% green and 24.7% blue (114, 74, 63).

Its hue angle is 13°, with 29% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 35% magenta, 45% yellow and 55% black.

The closest named color is Cappuccino (#704A3A), a difference of 2.5 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.59:1).

#724A3F color codes

HEX	`#724A3F`
RGB	`rgb(114, 74, 63)`
RGB percent	`rgb(44.7%, 29%, 24.7%)`
HSL	`hsl(13, 29%, 35%)`
HSV / HSB	`hsv(13, 45%, 45%)`
CMYK	`cmyk(0%, 35%, 45%, 55%)`
CIE LAB	`lab(35.66, 15.58, 13.54)`
CIE LCH	`lch(35.66, 20.64, 41)`
CIE XYZ	`xyz(10.286, 8.835, 5.865)`
Decimal	`7490111`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #724A3F, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #724A3F	Ratio	AA	AAA	AA large
Sample text	2.77:1	Fail	Fail	Fail
Sample text	7.59:1	Pass	Pass	Pass

#724A3F as text on	Ratio	AA	AAA	AA large
Sample text	7.59:1	Pass	Pass	Pass
Sample text	2.77:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #724A3F looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #724a3f; }
.text { color: #724a3f; }
.border { border: 2px solid #724a3f; }
.transparent { background-color: rgb(114 74 63 / 50%); }
.gradient { background: linear-gradient(to right, #724a3f, #72633f); }

Background

Text color

Border

Similar colors

Closest common color name: Dark Brown.

Questions

What color is #724A3F?: #724A3F is a dark, desaturated red, closest to the named color Cappuccino. It belongs to the brown family of colors.
What is the RGB value of #724A3F?: The RGB value is 114, 74, 63: 114 red, 74 green and 63 blue on a 0 to 255 scale.
What is the complementary color of #724A3F?: The complementary color is #3F6772, found by rotating the hue 180° on the color wheel.
Is black or white text better on #724A3F?: White text. Black text has a contrast ratio of 2.77:1 and white text 7.59:1. WCAG asks for at least 4.5:1 for normal text.