What color is #724870?

#724870 is a dark, grayish magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.

What is the RGB value of #724870?

The RGB value is 114, 72, 112: 114 red, 72 green and 112 blue on a 0 to 255 scale.

What is the complementary color of #724870?

The complementary color is #48724A, found by rotating the hue 180° on the color wheel.

Is black or white text better on #724870?

White text. Black text has a contrast ratio of 2.88:1 and white text 7.3:1. WCAG asks for at least 4.5:1 for normal text.

#724870 color

#724870 rgb(114, 72, 112)

Shades of purple

The hex color #724870 is a dark, grayish magenta.

In the RGB color model it is made of 44.7% red, 28.2% green and 43.9% blue (114, 72, 112).

Its hue angle is 303°, with 23% saturation and 36% lightness. For print, the CMYK equivalent is 0% cyan, 37% magenta, 2% yellow and 55% black.

The closest named color is Purple Passion (#784674), a difference of 1.9 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 7.3:1).

#724870 color codes

HEX	`#724870`
RGB	`rgb(114, 72, 112)`
RGB percent	`rgb(44.7%, 28.2%, 43.9%)`
HSL	`hsl(303, 23%, 36%)`
HSV / HSB	`hsv(303, 37%, 45%)`
CMYK	`cmyk(0%, 37%, 2%, 55%)`
CIE LAB	`lab(36.71, 24.89, -15.74)`
CIE LCH	`lch(36.71, 29.45, 327.69)`
CIE XYZ	`xyz(12.181, 9.383, 16.495)`
Decimal	`7489648`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #724870, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #724870	Ratio	AA	AAA	AA large
Sample text	2.88:1	Fail	Fail	Fail
Sample text	7.3:1	Pass	Pass	Pass

#724870 as text on	Ratio	AA	AAA	AA large
Sample text	7.3:1	Pass	Pass	Pass
Sample text	2.88:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #724870 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #724870; }
.text { color: #724870; }
.border { border: 2px solid #724870; }
.transparent { background-color: rgb(114 72 112 / 50%); }
.gradient { background: linear-gradient(to right, #724870, #72485b); }

Background

Text color

Border

Similar colors

Closest common color name: Plum.

Questions

What color is #724870?: #724870 is a dark, grayish magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.
What is the RGB value of #724870?: The RGB value is 114, 72, 112: 114 red, 72 green and 112 blue on a 0 to 255 scale.
What is the complementary color of #724870?: The complementary color is #48724A, found by rotating the hue 180° on the color wheel.
Is black or white text better on #724870?: White text. Black text has a contrast ratio of 2.88:1 and white text 7.3:1. WCAG asks for at least 4.5:1 for normal text.