What color is #724778?

#724778 is a dark, desaturated magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.

What is the RGB value of #724778?

The RGB value is 114, 71, 120: 114 red, 71 green and 120 blue on a 0 to 255 scale.

What is the complementary color of #724778?

The complementary color is #4D7847, found by rotating the hue 180° on the color wheel.

Is black or white text better on #724778?

White text. Black text has a contrast ratio of 2.89:1 and white text 7.27:1. WCAG asks for at least 4.5:1 for normal text.

#724778 color

#724778 rgb(114, 71, 120)

Shades of purple

The hex color #724778 is a dark, desaturated magenta.

In the RGB color model it is made of 44.7% red, 27.8% green and 47.1% blue (114, 71, 120).

Its hue angle is 293°, with 26% saturation and 37% lightness. For print, the CMYK equivalent is 5% cyan, 41% magenta, 0% yellow and 53% black.

The closest named color is Purple Passion (#784674), a difference of 2.3 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.27:1).

#724778 color codes

HEX	`#724778`
RGB	`rgb(114, 71, 120)`
RGB percent	`rgb(44.7%, 27.8%, 47.1%)`
HSL	`hsl(293, 26%, 37%)`
HSV / HSB	`hsv(293, 41%, 47%)`
CMYK	`cmyk(5%, 41%, 0%, 53%)`
CIE LAB	`lab(36.82, 27.16, -20.55)`
CIE LCH	`lch(36.82, 34.06, 322.89)`
CIE XYZ	`xyz(12.582, 9.44, 18.925)`
Decimal	`7489400`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #724778, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #724778	Ratio	AA	AAA	AA large
Sample text	2.89:1	Fail	Fail	Fail
Sample text	7.27:1	Pass	Pass	Pass

#724778 as text on	Ratio	AA	AAA	AA large
Sample text	7.27:1	Pass	Pass	Pass
Sample text	2.89:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #724778 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #724778; }
.text { color: #724778; }
.border { border: 2px solid #724778; }
.transparent { background-color: rgb(114 71 120 / 50%); }
.gradient { background: linear-gradient(to right, #724778, #784765); }

Background

Text color

Border

Similar colors

Closest common color name: Plum.

Questions

What color is #724778?: #724778 is a dark, desaturated magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.
What is the RGB value of #724778?: The RGB value is 114, 71, 120: 114 red, 71 green and 120 blue on a 0 to 255 scale.
What is the complementary color of #724778?: The complementary color is #4D7847, found by rotating the hue 180° on the color wheel.
Is black or white text better on #724778?: White text. Black text has a contrast ratio of 2.89:1 and white text 7.27:1. WCAG asks for at least 4.5:1 for normal text.