What color is #724449?

#724449 is a dark, desaturated red, closest to the named color Red Rumour. It belongs to the red family of colors.

What is the RGB value of #724449?

The RGB value is 114, 68, 73: 114 red, 68 green and 73 blue on a 0 to 255 scale.

What is the complementary color of #724449?

The complementary color is #44726D, found by rotating the hue 180° on the color wheel.

Is black or white text better on #724449?

White text. Black text has a contrast ratio of 2.64:1 and white text 7.96:1. WCAG asks for at least 4.5:1 for normal text.

#724449 color

#724449 rgb(114, 68, 73)

Shades of red

The hex color #724449 is a dark, desaturated red.

In the RGB color model it is made of 44.7% red, 26.7% green and 28.6% blue (114, 68, 73).

Its hue angle is 353°, with 25% saturation and 36% lightness. For print, the CMYK equivalent is 0% cyan, 40% magenta, 36% yellow and 55% black.

The closest named color is Red Rumour (#693F43), a difference of 2.3 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.96:1).

#724449 color codes

HEX	`#724449`
RGB	`rgb(114, 68, 73)`
RGB percent	`rgb(44.7%, 26.7%, 28.6%)`
HSL	`hsl(353, 25%, 36%)`
HSV / HSB	`hsv(353, 40%, 45%)`
CMYK	`cmyk(0%, 40%, 36%, 55%)`
CIE LAB	`lab(34.38, 20.51, 5.45)`
CIE LCH	`lch(34.38, 21.22, 14.87)`
CIE XYZ	`xyz(10.21, 8.193, 7.346)`
Decimal	`7488585`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #724449, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #724449	Ratio	AA	AAA	AA large
Sample text	2.64:1	Fail	Fail	Fail
Sample text	7.96:1	Pass	Pass	Pass

#724449 as text on	Ratio	AA	AAA	AA large
Sample text	7.96:1	Pass	Pass	Pass
Sample text	2.64:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #724449 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #724449; }
.text { color: #724449; }
.border { border: 2px solid #724449; }
.transparent { background-color: rgb(114 68 73 / 50%); }
.gradient { background: linear-gradient(to right, #724449, #725644); }

Background

Text color

Border

Similar colors

Closest common color name: Wine.

Questions

What color is #724449?: #724449 is a dark, desaturated red, closest to the named color Red Rumour. It belongs to the red family of colors.
What is the RGB value of #724449?: The RGB value is 114, 68, 73: 114 red, 68 green and 73 blue on a 0 to 255 scale.
What is the complementary color of #724449?: The complementary color is #44726D, found by rotating the hue 180° on the color wheel.
Is black or white text better on #724449?: White text. Black text has a contrast ratio of 2.64:1 and white text 7.96:1. WCAG asks for at least 4.5:1 for normal text.