#724343 color
The hex color #724343 is a dark, desaturated red.
In the RGB color model it is made of 44.7% red, 26.3% green and 26.3% blue (114, 67, 67).
Its hue angle is 0°, with 26% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 41% magenta, 41% yellow and 55% black.
The closest named color is Wine Cellar (#70403D), a difference of 1.8 ΔE, which is barely visible.
White text is the more readable choice on this background (contrast 8.08:1).
#724343 color codes
| HEX | #724343 | |
|---|---|---|
| RGB | rgb(114, 67, 67) | |
| RGB percent | rgb(44.7%, 26.3%, 26.3%) | |
| HSL | hsl(0, 26%, 35%) | |
| HSV / HSB | hsv(0, 41%, 45%) | |
| CMYK | cmyk(0%, 41%, 41%, 55%) | |
| CIE LAB | lab(33.98, 20.31, 8.7) | |
| CIE LCH | lch(33.98, 22.09, 23.19) | |
| CIE XYZ | xyz(9.96, 7.998, 6.328) | |
| Decimal | 7488323 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #724343, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #724343 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.6:1 | Fail | Fail | Fail |
| Sample text | 8.08:1 | Pass | Pass | Pass |
| #724343 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 8.08:1 | Pass | Pass | Pass |
| Sample text | 2.6:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #724343 looks to people with the most common types of color vision deficiency.
#4c4a43Protanopia
no red cones#585342Deuteranopia
no green cones#7b3d43Tritanopia
no blue cones#505050Achromatopsia
no color vision
CSS examples
.background { background-color: #724343; }
.text { color: #724343; }
.border { border: 2px solid #724343; }
.transparent { background-color: rgb(114 67 67 / 50%); }
.gradient { background: linear-gradient(to right, #724343, #725b43); }
Similar colors
#70403dWine Cellar#693f43Red Rumour#713e39Single Origin#683939Hot Chocolate#73383cCuba Libre#654243Wild Thing#784f50Veil of Cinder#804741Sly Fox
Closest common color name: Wine.
Questions
- What color is #724343?
- #724343 is a dark, desaturated red, closest to the named color Wine Cellar. It belongs to the red family of colors.
- What is the RGB value of #724343?
- The RGB value is 114, 67, 67: 114 red, 67 green and 67 blue on a 0 to 255 scale.
- What is the complementary color of #724343?
- The complementary color is #437272, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #724343?
- White text. Black text has a contrast ratio of 2.6:1 and white text 8.08:1. WCAG asks for at least 4.5:1 for normal text.