What color is #723F73?

#723F73 is a dark, desaturated magenta, closest to the named color Eminence. It belongs to the purple family of colors.

What is the RGB value of #723F73?

The RGB value is 114, 63, 115: 114 red, 63 green and 115 blue on a 0 to 255 scale.

What is the complementary color of #723F73?

The complementary color is #40733F, found by rotating the hue 180° on the color wheel.

Is black or white text better on #723F73?

White text. Black text has a contrast ratio of 2.67:1 and white text 7.85:1. WCAG asks for at least 4.5:1 for normal text.

#723F73 color

#723F73 rgb(114, 63, 115)

Shades of purple

The hex color #723F73 is a dark, desaturated magenta.

In the RGB color model it is made of 44.7% red, 24.7% green and 45.1% blue (114, 63, 115).

Its hue angle is 299°, with 29% saturation and 35% lightness. For print, the CMYK equivalent is 1% cyan, 45% magenta, 0% yellow and 55% black.

The closest named color is Eminence (#6E3974), a difference of 2.3 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.85:1).

#723F73 color codes

HEX	`#723F73`
RGB	`rgb(114, 63, 115)`
RGB percent	`rgb(44.7%, 24.7%, 45.1%)`
HSL	`hsl(299, 29%, 35%)`
HSV / HSB	`hsv(299, 45%, 45%)`
CMYK	`cmyk(1%, 45%, 0%, 55%)`
CIE LAB	`lab(34.74, 30.79, -20.65)`
CIE LCH	`lch(34.74, 37.07, 326.15)`
CIE XYZ	`xyz(11.811, 8.371, 17.21)`
Decimal	`7487347`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #723F73, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #723F73	Ratio	AA	AAA	AA large
Sample text	2.67:1	Fail	Fail	Fail
Sample text	7.85:1	Pass	Pass	Pass

#723F73 as text on	Ratio	AA	AAA	AA large
Sample text	7.85:1	Pass	Pass	Pass
Sample text	2.67:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #723F73 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #723f73; }
.text { color: #723f73; }
.border { border: 2px solid #723f73; }
.transparent { background-color: rgb(114 63 115 / 50%); }
.gradient { background: linear-gradient(to right, #723f73, #733f5a); }

Background

Text color

Border

Similar colors

Closest common color name: Byzantium.

Questions

What color is #723F73?: #723F73 is a dark, desaturated magenta, closest to the named color Eminence. It belongs to the purple family of colors.
What is the RGB value of #723F73?: The RGB value is 114, 63, 115: 114 red, 63 green and 115 blue on a 0 to 255 scale.
What is the complementary color of #723F73?: The complementary color is #40733F, found by rotating the hue 180° on the color wheel.
Is black or white text better on #723F73?: White text. Black text has a contrast ratio of 2.67:1 and white text 7.85:1. WCAG asks for at least 4.5:1 for normal text.