#723400 color
The hex color #723400 is a dark, vivid orange.
In the RGB color model it is made of 44.7% red, 20.4% green and 0% blue (114, 52, 0).
Its hue angle is 27°, with 100% saturation and 22% lightness. For print, the CMYK equivalent is 0% cyan, 54% magenta, 100% yellow and 55% black.
The closest named color is Cold Press Coffee (#6C2E09), a difference of 3.7 ΔE, a small difference.
White text is the more readable choice on this background (contrast 9.52:1).
#723400 color codes
| HEX | #723400 | |
|---|---|---|
| RGB | rgb(114, 52, 0) | |
| RGB percent | rgb(44.7%, 20.4%, 0%) | |
| HSL | hsl(27, 100%, 22%) | |
| HSV / HSB | hsv(27, 100%, 45%) | |
| CMYK | cmyk(0%, 54%, 100%, 55%) | |
| CIE LAB | lab(29.5, 24.53, 40.35) | |
| CIE LCH | lch(29.5, 47.22, 58.7) | |
| CIE XYZ | xyz(8.168, 6.034, 0.735) | |
| Decimal | 7484416 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #723400, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #723400 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.21:1 | Fail | Fail | Fail |
| Sample text | 9.52:1 | Pass | Pass | Pass |
| #723400 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 9.52:1 | Pass | Pass | Pass |
| Sample text | 2.21:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #723400 looks to people with the most common types of color vision deficiency.
#463d00Protanopia
no red cones#554b00Deuteranopia
no green cones#7e252bTritanopia
no blue cones#454545Achromatopsia
no color vision
CSS examples
.background { background-color: #723400; }
.text { color: #723400; }
.border { border: 2px solid #723400; }
.transparent { background-color: rgb(114 52 0 / 50%); }
.gradient { background: linear-gradient(to right, #723400, #726d00); }
Similar colors
#6c2e09Cold Press Coffee#7b3f00Chocolate Brown#7b3f00Chocolate#7b3f00Hazelnut Chocolate#773f1aWalnut#663311Meatloaf#80461bRusset#8c3a00Espresso Martini
Questions
- What color is #723400?
- #723400 is a dark, vivid orange, closest to the named color Cold Press Coffee. It belongs to the brown family of colors.
- What is the RGB value of #723400?
- The RGB value is 114, 52, 0: 114 red, 52 green and 0 blue on a 0 to 255 scale.
- What is the complementary color of #723400?
- The complementary color is #003E72, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #723400?
- White text. Black text has a contrast ratio of 2.21:1 and white text 9.52:1. WCAG asks for at least 4.5:1 for normal text.