#714540 color
The hex color #714540 is a dark, desaturated red.
In the RGB color model it is made of 44.3% red, 27.1% green and 25.1% blue (113, 69, 64).
Its hue angle is 6°, with 28% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 39% magenta, 43% yellow and 56% black.
The closest named color is Wine Cellar (#70403D), a difference of 1.9 ΔE, which is barely visible.
White text is the more readable choice on this background (contrast 7.99:1).
#714540 color codes
| HEX | #714540 | |
|---|---|---|
| RGB | rgb(113, 69, 64) | |
| RGB percent | rgb(44.3%, 27.1%, 25.1%) | |
| HSL | hsl(6, 28%, 35%) | |
| HSV / HSB | hsv(6, 43%, 44%) | |
| CMYK | cmyk(0%, 39%, 43%, 56%) | |
| CIE LAB | lab(34.27, 18.29, 10.98) | |
| CIE LCH | lch(34.27, 21.34, 30.98) | |
| CIE XYZ | xyz(9.864, 8.138, 5.901) | |
| Decimal | 7423296 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #714540, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #714540 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.63:1 | Fail | Fail | Fail |
| Sample text | 7.99:1 | Pass | Pass | Pass |
| #714540 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 7.99:1 | Pass | Pass | Pass |
| Sample text | 2.63:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #714540 looks to people with the most common types of color vision deficiency.
#4f4b3fProtanopia
no red cones#59543fDeuteranopia
no green cones#7a3f44Tritanopia
no blue cones#515151Achromatopsia
no color vision
CSS examples
.background { background-color: #714540; }
.text { color: #714540; }
.border { border: 2px solid #714540; }
.transparent { background-color: rgb(113 69 64 / 50%); }
.gradient { background: linear-gradient(to right, #714540, #715d40); }
Similar colors
#70403dWine Cellar#713e39Single Origin#7a463aChocolate Magma#804741Sly Fox#664238Brunette#683939Hot Chocolate#654243Wild Thing#7d4138Red Robin
Closest common color name: Dark Brown.
Questions
- What color is #714540?
- #714540 is a dark, desaturated red, closest to the named color Wine Cellar. It belongs to the brown family of colors.
- What is the RGB value of #714540?
- The RGB value is 113, 69, 64: 113 red, 69 green and 64 blue on a 0 to 255 scale.
- What is the complementary color of #714540?
- The complementary color is #406C71, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #714540?
- White text. Black text has a contrast ratio of 2.63:1 and white text 7.99:1. WCAG asks for at least 4.5:1 for normal text.