#7074AD color
The hex color #7074AD is a desaturated blue.
In the RGB color model it is made of 43.9% red, 45.5% green and 67.8% blue (112, 116, 173).
Its hue angle is 236°, with 27% saturation and 56% lightness. For print, the CMYK equivalent is 35% cyan, 33% magenta, 0% yellow and 32% black.
The closest named color is Twinkle Night (#636CA8), a difference of 3.7 ΔE, a small difference.
Black text is the more readable choice on this background (contrast 4.79:1).
#7074AD color codes
| HEX | #7074AD | |
|---|---|---|
| RGB | rgb(112, 116, 173) | |
| RGB percent | rgb(43.9%, 45.5%, 67.8%) | |
| HSL | hsl(236, 27%, 56%) | |
| HSV / HSB | hsv(236, 35%, 68%) | |
| CMYK | cmyk(35%, 33%, 0%, 32%) | |
| CIE LAB | lab(50.63, 12.5, -30.83) | |
| CIE LCH | lch(50.63, 33.27, 292.06) | |
| CIE XYZ | xyz(20.468, 18.952, 42.107) | |
| Decimal | 7369901 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #7074AD, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #7074AD | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 4.79:1 | Pass | Fail | Pass |
| Sample text | 4.38:1 | Fail | Fail | Pass |
| #7074AD as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 4.38:1 | Fail | Fail | Pass |
| Sample text | 4.79:1 | Pass | Fail | Pass |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #7074AD looks to people with the most common types of color vision deficiency.
#627bafProtanopia
no red cones#5f76acDeuteranopia
no green cones#5f7f89Tritanopia
no blue cones#797979Achromatopsia
no color vision
CSS examples
.background { background-color: #7074ad; }
.text { color: #7074ad; }
.border { border: 2px solid #7074ad; }
.transparent { background-color: rgb(112 116 173 / 50%); }
.gradient { background: linear-gradient(to right, #7074ad, #8b70ad); }
Similar colors
#636ca8Twinkle Night#6677bbFlood#5f6db0Loch Ness#65769aMisty Harbour#5d66aaBellflower#777799Stormy Horizon#7181a4English Manor#5f6d91Haunt Mist
Closest common color name: Lavender Purple.
Questions
- What color is #7074AD?
- #7074AD is a desaturated blue, closest to the named color Twinkle Night. It belongs to the blue family of colors.
- What is the RGB value of #7074AD?
- The RGB value is 112, 116, 173: 112 red, 116 green and 173 blue on a 0 to 255 scale.
- What is the complementary color of #7074AD?
- The complementary color is #ADA970, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #7074AD?
- Black text. Black text has a contrast ratio of 4.79:1 and white text 4.38:1. WCAG asks for at least 4.5:1 for normal text.